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Leaving her job at Accenture for the uncertainty of a startup, Alex and her friend Jules started Hassle.com. The pair got through the challenges, the mistakes, and the lack of investment to build a company that sold for over £20million. They’ve repeated the process with Resi, a disruptive architecture and planning business that is now a market-leader. Alex looks at the lessons she's learned, from startup mindsets to the future of the workplace, the pressures on leaders to balancing culture and growth (including a dramatic increase in Resi's business during the Covid-19 pandemic).

With a focus on the real-world of customers and workforces, Lindsay examines the five critical stages of digital transformation. Dealing with and embracing innovation and disruption are as much a matter of strategy and culture as they are about understanding what technology can achieve. Lindsay delivers examples and cautionary lessons in how the digital can add customer value and free up people to collaborate, innovate and focus on the human aspects of their job, but only when allowed to by internal structures.

Alex was part of the team that launched the award-winning US airline Virgin America before leading Virgin’s entire digital strategy, including Sir Richard Branson's personal strategy. In speeches and workshops, Alex demonstrates how to create a meaningful bond with customers by showing the human side of brands, building relationships online and in the real world, exploring the psychology of brand loyalty, and revealing some of the best tactics for keeping customers happy and loyal.

Working with some of the most rapidly-growing brands in one of the most competitive of sectors, Marcel looks at how leading from the front, identifying a culture and brand message, and delivering the best for customers can create a clear advantage for any business.

Working at the intersection of business, politics, society and technology with both Facebook and YouTube, Elizabeth has helped leaders around the world understand how social media has changed the balance of power. In an era where the public’s need for authenticity has led to Donald Trump’s Twitter presidency, she asks how leaders in all areas can be accountable and transparent. She also looks at wider issues from the tech sector from the implications of ever-expanding global internet access to the millennial workforce to the industry’s moral responsibilities.

Joining Netflix in its very early days, Mitch was responsible for the company’s business development strategy and witnessed the startling growth of one of the internet’s first industry disruptors. He considers how consumers react to being offered a vast array of choices and the opportunities for businesses that this presents. He also urges those seeking to innovate or differentiate themselves to simplify and focus on their core aims.

Cited as one of the most creative and original marketers working in consumer brands today, Fernando considers where businesses sit in a world of trust, values, ethics and media saturation. Acclaimed for his original campaigns that often combine creativity with social and political issues, he looks at strategy, narratives, and how to embody company values in a brand.

Andrew headed the John Lewis Intelligence Team, with responsibility for customer service and analysis of demographic trends. He believes customer experience tends to reflect the internal culture; you can’t teach it or stick it onto an unhappy or directionless organisation. Understand what the organisation and its people are for, what makes it special, establish a shared vision, and the rest will start to fall into place.

CEO of Virgin Atlantic for over a decade, Steve oversaw the huge expansion of what has become one of the world’s biggest and most respected airlines. Widely admired for their service culture, marketing and innovation, Steve offers an insight into the Virgin brand and strategy. After dinner, Steve reveals the boardroom secrets of Richard Branson and what it was like taking charge of the Virgin Challenger Blue Riband yacht team.

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