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Mel is Microsoft’s former Digital Evangelist, responsible for the software giant’s on-line ad services plus their use of social media. He is the co-author of the book Pioneers of Digital in which he speaks to some of the biggest names in online with lessons from Apple, Google, and the 2008 Obama campaign. Mel is passionate about the power of online as a key part of a brand and how company strategy must be flexible in this fast-changing environment.

Linda developed the first BBC sites, launched E4 and led digital distribution deals before broadening her base as European IT Director for Discovery Networks. She now lectures and helps companies innovate and diversify into new, validated revenue streams. Linda believes the challenge is to keep up with consumers’ expectations and what the workforce expect of their technology stack – but any investment in digital has to deliver measurable and meaningful ROI.

Marcus is the author of The Music of the Primes, the bestselling maths book, and the presenter of The Code, The Story of Maths, and with Dara OBriain The School of Hard Sums. He looks at the maths that underpins the everyday world, from the internet, data analysis and communications to more surprising areas like sport and art.

As Director of Football Operations at Chelsea FC, Mike had overall responsibility for everything from recruitment to performance. He has also worked with Team Sky, and NFL and NBA teams, including NBA champions the San Antonio Spurs. He draws parallels between the requirements of business and sport, and explains the importance of analysis and adapting performance in a sector where return on investment is crucial.

Having studied fluid dynamics and working briefly in F1, Hannah returned to academia and now lectures in the mathematics of cities. She’s also a science broadcaster, bringing numbers and data to life on TV and radio in programmes including The Joy of Data, City in the Sky, and The Curious Cases of Rutherford and Fry. She examines how maths underpins almost everything and the world of data, how it’s gathered, what it can (and can’t) tell us, and how it’s applied from tracking down serial killers to predicting customer needs.

The presenter of BBC’s More or Less, FT columnist, Oxford Fellow and million-selling business author is a compelling storyteller on economics, management, psychology and the unexpected bits in between. He’s scrutinised politicians’ use of statistics, highlighted the necessity of failure, examined what innovation is, and questioned big data. “We’re in danger of becoming obsessed with the forest but missing the trees; what counts is individual customers and staff.”

Mike launched the world’s first major telephone and internet banks. He’s now a leading supplier of identity protection software. Mike believes future growth will come by creating a high performance environment that encourages innovation across service and product development. He talks about technology-driven change and how to implement it despite financial, organisational and IT barriers – and how to build an irresistible and infectious brand experience

Christian understands data and social media and helps to turn statistics into engaging content for Big Brother’s Bit on the Side. He also appears regularly on BT Sport, providing entertaining data analysis for The Clare Balding Show and BT Sport Live.

Having worked on diverse projects including interactive TV for the BBC, games for PlayStation, events for the Royal Opera House, and with companies including Camelot, Google and Procter and Gamble, Anthony has a unique view on technological disruption in a variety of industries. However he advises caution in assuming all problems can be solved with data and technology and provides a pragmatic look at how things might change.

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