Jo Arscott

Jo Arscott

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Creative Consultant in Advertising

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Synopsis

Jo Arscott is a creative consultant who worked around the world on advertising programmes for brands from Coca Cola to Walmart. Drawing on her experiences living in Trump’s America and the Emirate’s Caste system she considers how cultural differences affect brand marketing. She is also a diversity advocate and shares what she learned from working in a heavily white and male industry to become Britain’s first black female advertising creative director.

Biography

Jo Arscott is a creative consultant in advertising with global clients and award-winning success. Having paved her way in a white, male-dominated industry, she looks at the setbacks and what she learnt about diverse, creative and strategic thinking she led her to become Britain’s first black female advertising creative director.

Her career has taken her around the globe, starting in London at Saatchi & Saatchi, where she grew from a copywriter to Creative Director. She then moved to the US to work with the Interpublic Group on programs including Coca-Cola’s Olympic Games branding and later with Procter & Gamble on Walmart’s shopper marketing. Later on, she moved to Dubai where she led integrated programs across MENA for WPP.  Among all this, Jo had many side hustles including freelancing as a journalist, writing scripts for Lenny Henry and producing dramas for BBC Wales. 

In each of these roles, she was introduced to the different experiences of class, race and gender within the culture- from Donald Trump’s Middle America to the realities of living in a Caste System in the Emirate. As well as reflecting on these experiences personally, she also considers how working with strict religious restrictions in Saudi, war zones of Iraq and systemic government failings in Cairo all affected the marketing of brands. 

Based back in the UK, Jo consults and mentors globally. She judges industry awards, is a guest lecturer at Universities and is a media commentator for Sky News. The Dots network called her a ‘female trailblazer’ and Design Magazine a ‘remarkable woman’. 

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