Chris and his team draw on up to 2,500 creatives, designers, analysts, stylists, DJs, gamers, cultural academics and trend scouts to keep in touch with what’s coming.
Chris Sanderson is creative director of Viewpoint; the international trend forecasting magazine. He is also the co-founder and Director of trend research company The Future Laboratory.
As Strategy and Insight Director of The Future Laboratory, he is responsible for delivering consumer insight, trend forecasting and brand strategy to a client list that includes American Express, The New Yorker, Veuve Clicquot, the Gap, Nokia, British Vogue and Procter & Gamble. Recent personal projects include directing Futurescape, a series of short films about the future for Channel Four television. Chris is also responsible for The Future Laboratory’s conference, briefing and media events.
Chris has a monthly column in UK luxury industry bible, The Luxury Briefing, and previously was contributing style editor at British Esquire. He has also worked as a freelance creative director on strategic planning for fashion brands.
Prior to founding The Future Laboratory, he worked as as UK communications director for surfwear brand Quiksilver, and as lecturer in visual communication at The London Institute. He is a regular speaker and consultant for The British Council, where projects include setting up magazines in India and Estonia, and overviewing the growth of the creative industries in Scandinavia. In 2004 he was appointed to the British Council Creative Industries advisory panel.
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