James Pearce

James Pearce

Former BBC Sports Correspondent


As a BBC sports correspondent James covered every step of London’s Olympic journey. Before returning to duty he enjoyed a sabbatical with the FA, aiming to improve their communication skills. James hoped we’d never again hear the words “It was only a yard away from being an inch-perfect pass.” Maybe.


James Pearce spent almost two decades covering virtually every sport imaginable for the BBC. He was appointed Olympics Correspondent providing him with an unique insight into the bid, the preparation and events of London 2012.

As well as a professional presenter and interviewer, James is an entertaining speaker. He offers an unparalleled insight into the biggest sports event the UK has ever hosted. In his role as Olympics Correspondent, James led the BBC's television news coverage of London 2012 for twelve years - all the way from 2000 when a bid was first proposed, to the summer of 2012, via Singapore in 2005.

Much went right, but as James recounts, there are many amusing examples of when things didn't go according to plan. With tales from both the games itself as well as the perils of broadcasting, he might mention the time he had to walk out of an interview with Sir Bradley Wiggins, or how he once put a sportsman's identical twin brother on air by mistake.

As well as London 2012, James is a veteran of four Summer Olympics, three Winter Olympics, three football World Cups, three Commonwealth Games and countless other major sports occasions, all of which provide valuable sources for extraordinary tales. Since leaving the BBC James has advised the FA on media and communication skills for the England team, training the players in how to present themselves in public. He’s done similar work with Olympians and businesspeople.

© Copyright 2019 JLA. All rights reserved.