James Pearce

James Pearce

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Former BBC Sports Correspondent

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A BBC sports correspondent and presenter for over 25 years, James served as the BBC’s Olympics Correspondent before and during London 2012. Having covered some of the world’s biggest sporting events, and interviewed leading figures in sport, politics and elsewhere, James now specialises in media and communications. Amongst his high profile clients are the England football teams and senior FTSE 100 executives. As well as stories and lessons from his time in front of the camera James is a consummate live host and facilitator, and outlines some of the key skills that we can all learn to improve our everyday communications in and out of the workplace.


James Pearce spent over two decades covering virtually every sport imaginable for the BBC. He was appointed Olympics Correspondent providing him with an unique insight into the bid, the preparation and events of London 2012.

As well as a professional presenter and interviewer, James is an entertaining speaker. He offers an unparalleled insight into the biggest sports event the UK has ever hosted. In his role as Olympics Correspondent, James led the BBC's television news coverage of London 2012 for twelve years - all the way from 2000 when a bid was first proposed, to the summer of 2012, via Singapore in 2005. Much went right, but as James recounts, there are many amusing examples of when things didn't go according to plan. With tales from both the games itself as well as the perils of broadcasting, he might mention the time he had to walk out of an interview with Sir Bradley Wiggins, or how he once put a sportsman's identical twin brother on air by mistake.

As well as London 2012, James is a veteran of four Summer Olympics, three Winter Olympics, three football World Cups, three Commonwealth Games and countless other major sports occasions, all of which provide valuable sources for extraordinary tales. Since leaving the BBC James has specialising in communications. He has advised the FA on media and communication skills for the England team, training the players in how to present themselves in public. Drawing on experience of interviews with leading names in sport, politics (including five Prime Ministers) and elsewhere, he’s also undertaken communications coaching work with many sportspeople and senior business leaders.

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