Rasmus describes himself as a ‘high performance anthropologist.’ For his book The Gold Mine Effect, he explored Brazil’s ability to mass produce football superstars, and why so many champion runners hail from one Ethiopian village. The former Co-Director of Football at Brentford FC has also written Hunger In Paradise, a look at how to sustain success, ward off complacency and develop new ideas before they become necessary. In speeches he looks at how to grow talent, create your own disruption, and why so many successful organisations struggle to stay at the top.