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Songwriter, singer, producer, actor, entrepreneur and founder member of The Black Eyed Peas, will.i.am has worked with musicians from U2 to Nicki Minaj. Away from music he has maintained a long-term interest in technology working as creative director at Intel and CCO at a 3D printing and scanning company, working on projects including apps, iPhone accessories and smart watches, and teaching a course on agentic AI.
William James Adams, professionally known as will.i.am, is a singer, rapper, producer, entrepreneur, investor and activist. A Grammy and Emmy award winner, will.i.am initially came to fame as one of the founders and lead members of The Black Eyed Peas before branching out in to the business, technology and acting worlds. Alongside his creative work he has invested in businesses including Tesla and OpenAI, developed the AI-powered 'rolling office' Trinity EV, and is a professor at Arizona State University where he teaches 'The Agentic Self', an AI-focused course.
Fusing influences from hip-hop and R&B and more recently house and electro, The Black Eyed Peas drove the emergence of a new kind of pop. Hits such as I Got A Feeling and Let’s Get It Started cemented their reputation for creating dancefloor classics. As well as being the frontman and songwriter for The Black Eyed Peas, will.i.am developed his work as a solo artist and became an in-demand producer, working alongside artists including Rihanna, Britney Spears, Miley Cyrus, David Guetta and Hans Zimmer, amongst many others.
Amongst non-music projects, will.i.am has launched his own fashion line, and as a tech-enthusiast has incorporated technology into everyday clothing. As well as being involved in the early days of audio company Beats, will.i.am was the Director of Creative Innovation for Intel. He was also the first artist to send a song to Mars, working in collaboration with NASA’s Curiosity Mars Space Lab. Furthermore, he has created a foundation that support disadvantaged young people to complete post-secondary education. The foundation also has a joint initiative in the UK with The Prince’s Trust which helps students get into IT and STEM programmes.
will.i.am looks at the future of technology and its impact on everything from the creative industries to social equality. He considers the importance of innovation in every area, how to foster it in business, and how to avoid systematic prejudices that are so often built into it. He also looks at the role that education can play in the eradication of poverty and inequality, and the ways in which it should encourage curiosity and cultivate creativity.
