Natalie Campbell

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Social Entrepreneur

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The co-CEO of ethical water company Belu Water has a portfolio career ranging from setting up a company to a global social innovation consultancy and encouraging insight and innovation within The Royal Foundation, to hosting her own show on TalkRadio. Natalie shares how to disrupt business practices for the better.


Natalie Campbell is a portfolio careerist with titles including social entrepreneur, broadcaster and author. She is the Co-CEO of Belu Water (an ethical water brand), the former Director of Insight and Innovation at The Royal Foundation and she founded a global social innovation agency A Very Good Company (AVGC). She is a proud disruptor of ‘business as usual’ and challenges clients to put purpose, sustainability and inclusion at the heart of their work. 

Having strove to become a CEO from the age of fifteen, she founded A Very Good Company (AVGC) with the single mission to create a world where people 'feel good, do good and live better'. Working with brands including Virgin Media, Marks and Spencer, W Hotels, the Guardian and Channel 4, she helped them improve their community investment, supply chain and social responsibility strategies. At The Royal Foundation she helped give new perspectives to the Patrons and lead the set-up and governance of a new charitable entity for Sussex Royal. She joined Belu Water just before the global pandemic hit and found herself faced with new challenges. She implemented a focus on purpose, people, product and profit, asking her team to explore the ‘what if’s’ within these frameworks to ensure that the company was working at its best. 

With a personal mission to create a world where people can do good and live better, her career is defined by her ability to always see possibility and to change the unchangeable. She is a strong believer that in order to look forward, you have to step back and reconsider how to do things - whether that’s examining the narrative of what successful leadership looks like or reconsidering what your responsibilities are as a business in the 21st century.  

Outside of her role at Belu Water she is a board member of the National Lottery Communities Fund (Big Lottery Fund), OPDC, and LEAP, the economic action partnership for the Mayor of London. As a non-executive director, she also chaired the Nominet Trust (the largest social tech funder in the UK) and was on the board of UnLtd, the Foundation for Social Entrepreneurs. She also hosts a weekly radio show ‘'Badass Women's Hour' on talkRADIO, questioned the followership/leadership paradox for Radio 4, and explored the dark side of tech on the Virgin Future Visions podcast. She has been called one of Management Today's 35 Women under 35 and recognised in City AM's Power 100 Women lists. 

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