Justin Hughes Alex Maguire

Fee Band

  • Conference Speakers£5k to £10k
  • Crisis Management, Change Management, Peak Performance, Risk

A former RAF fighter pilot and Executive Officer of the Red Arrows, Justin has extensive first-hand experience of high performance in the most demanding of environments. With a subsequent 20 years as a consultant and then senior manager within a global corporate, and a highly engaging delivery style, Justin delivers clear, actionable insights into the cultures, behaviours and processes that underpin the most effective teams and organisations.


Justin Hughes works as a strategic adviser to senior leadership teams on building high-performance cultures. With clients ranging from Microsoft to the UN, NATO, and Mercedes F1, he draws on his experience as a military fighter and Red Arrows pilot to share transferable skills that help turn strategy into reality and close the gap between expectation and performance.

For six years Justin flew an RAF Tornado F3, taking part in numerous deployments including United Nations peacekeeping operations. He was then selected for the Red Arrows, becoming the Executive Officer, and performing over 250 displays worldwide. Since, Justin has presented keynote speeches and workshops around the globe sharing his expertise on teamwork and organisational effectiveness. He addresses challenges on transformation, agility, internal alignment, innovation and risk and safety with clarity and challenges conventional thinking on themes including leadership behaviour, continuous improvement, resilience, cognitive diversity, and decision-making under pressure.

Justin is a contributor to BP’s global Leading in Operations programme, and runs a workshop on culture, leadership, and priorities, focused on understanding the ‘at-a-distance’ impact of senior executives’ behaviour on what and how things happen on the front line. 

Author of The Business of Excellence, Justin’s media coverage includes The Independent, The London Evening Standard, Director Magazine, The Daily Telegraph, BBC Breakfast and BBC Business Live.


Innovation & competitiveness

High Performance Culture


More Details


Book written by Justin Hughes


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JLA Presents

Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Priya Lakhani and Anne-Marie Imafidon

We were joined at 87 Barts Close by three brilliant speakers on a panel that delved into the complex world of Artificial Intelligence. Over the hour our panellists de-mystified AI, speaking about AI’s immense promise for enhancing our lives, alongside the apprehension it has generated regarding job security, privacy infringement, and ethical considerations.


87 Barts Close, 87 Bartholomew Close, London, EC1A 7EB


Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

Samira Ahmed, Eniola Aluko, Julia Gillard, and Alex Mahon

We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.


Bishopsgate Institute, London