Juan Verde

Biography

Juan Verde is an global strategist advising governments, businesses and investors on trade, geopolitical risk and the transition to a sustainable economy. With experience inside the White House and the US Department of Commerce, and decades working alongside global leaders, he combines political insight, strategic planning and commercial pragmatism.

During his time working with the US Government, Juan served as a member of President Biden’s Export Council, advising the White House on foreign trade and US competitiveness. Whilst under President Obama, he was Deputy Assistant Secretary for Europe and Eurasia at the US Department of Commerce, leading efforts to resolve market access barriers for American companies, and overseeing commercial policy across 52 countries. During President Clinton’s administration, Juan worked as an International Trade Advisor, supporting trade and minority business development initiatives.

Alongside government work, Juan has advised organisations including Google, Cisco, Microsoft, Banco Santander, the Inter-American Development Bank and the World Bank. He serves on the Board of Directors of Hispasat and on Airbus’s Advisory Board, and has worked with governments across the Americas and Europe. A expert voice on climate and trade, Juan worked with Al Gore to establish Climate Reality Project branches in Spain and Argentina, and he has participated in the UN Climate Conferences COP25 and COP26.

Juan explores three core areas: international trade and global expansion, geopolitical and economic shifts, and the sustainable economy as a driver of growth and resilience. In a pollitical environment increasingly defined by isolationism and populism, he considers the commericial and regulatory realities, and uncovers the strategic opportuinties. He reframes sustainability not as a moral or cultural issue, but as a strategic and commercial imperative, analysing how capital markets, energy security and consumer demand are accelerating the transition to a low-emissions economy.

Drawing on high-level political experience and boardroom discussions, Juan helps leaders anticipate global shifts, position their organisations for long-term advantage, and build strategic alliances that deliver results in an uncertain, rapidly changing world.