Josephine Fairley

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Jo launched the world’s first organic chocolate in 91, in the midst of the last recession. (‘Green’ was chosen to represent the environment, and ‘Black’ the high quality cocoa beans.) It captured people’s imagination and earned a Fairtrade mark before it was acquired by Cadbury. Jo now has interests in a bakery, health centre and online beauty brand. Her advice to start-ups: try to harness the power of publicity, and be prepared to work harder than you ever thought possible.


Biography

Jo Fairley is co-founder of Green & Black’s. She and her entrepreneur husband set out to market the world’s first organic chocolate, deciding on ‘green’ to represent their environmental ethos and ‘black’ to reflect particularly high-quality cocoa beans.

Jo was among the first to highlight the social responsibility of food producers. Green & Black’s immediately picked up awards for entrepreneurial and ethical achievement, and the fortunes of the Maya Indians in Belize who grow the cocoa have been transformed.

Jo tells how 20,000 young people carrying flaming torches lobbied supermarkets to stock Maya Gold - generating valuable news coverage. But they also had plenty of white knuckle moments. What happens when cocoa beans are stuck in a volatile tropical country, the port blockaded, and your major retailer is threatening de-listing unless the consignment is delivered on time?

Jo’s presentations show the determination needed and the risks involved in building a business and exploiting a niche market. She also demonstrates the power of branding, how business can be both ethical and highly successful, and why you should never underestimate the intelligence of the consumer.

Jo Fairley is author of more than a dozen books, including the Green Beauty Bible. She has also been Contributing Editor on YOU Magazine and chair of a Soil Association committee. 

Videos of Josephine Fairley

Josephine Fairley Conference Speaker

British Franchise Association's 'Super Brands'

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Speakers Breakfast

Racing to High Performance with Guenther Steiner and Paul McKenna

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Paul McKenna and Guenther Steiner

Date TBC.  We will be looking at high-performance and mindset with our two excellent speakers.

Guenther Steiner is the Former Team Principal of F1’s Haas, a role he held from the team’s inception until this year. Under his leadership, he grew Haas into one of the sport’s leading independent teams.

Joining Guenther on stage will be broadcaster and behavioural scientist Paul Mckenna, who has written a number of bestselling books, and works on how psychology and mindset can impact achievement.

Please register your interest using the link above for what is sure to be a fascinating and illuminating session.

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Bishopsgate Institute, 230 Bishopsgate, London EC2M 4QH

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Event - 17/09/2024 - 09:00

Speakers Breakfast

Navigating Risk and Chaos – Strategies For Coping With An Uncertain World.

Speakers
Clive Myrie, Sabrina Cohen-Hatton, Rt Hon Lord Parker of Minsmere, and Robin Niblett

On Tuesday 17th September we had the pleasure of hearing from a remarkable panel of keynote speakers, who shared their expertise on the challenges of managing Risk in a chaotic world.

The panel featured esteemed speakers, Dr. Sabrina Cohen-Hatton KFSM (Firefigter and Neuroscience researcher), Lord Parker of Minsmere (Andrew Parker, Former Director General of MI5), and Sir Robin Niblett (Former Director and Chief Executive of Chatham House). The event was hosted superbly by Mastermind and BBC News presenter Clive Myrie.

Over the hour, our panellists explored Risk on multiple levels, from global affairs to business environments and personal everyday challenges. They provided valuable insights into how we can better manage and mitigate Risk in today’s unpredictable world.

 

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87 Barts Close, 87 Bartholomew Close, London, EC1A 7EB

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