Starting as a dyslexic 16 year-old making face cream, Jo grew her first cosmetics range into a global brand before selling her stake to Estée Lauder. She is now back with JO LOVES and a business advice column in the Evening Standard. In presentations she explores success and failure – confessing her need to rock the boat. Jo offers her take on growing any enterprise: “Ensure your team feel secure, but encourage them to take risks. Only then can you reach a new level.”
Jo Malone is the founder of the high-end fragrance and cosmetics range that bears her name. She has also presented BBC’s High Street Dreams, helping entrepreneurial individuals develop their own products for the mass market.
Leaving school at 14 to care for her sick mother, Jo started work on a beauty counter. She began mixing scents in her kitchen and giving them away as tokens of appreciation. This eventually gave rise to a complete range of luxury fragrances, bath oils, skin care and scented candles.
Today Jo Malone products can be found in upmarket department stores from Saks to Selfridges - and in homes, hotels and spas around the world. Jo grew it into global luxury brand, staying on for seven years as Creative Director after selling her stake to Estee Lauder.
Jo left the original brand in 2006, but soon started asking herself if she could do it again. With a head full of ideas and natural entrepreneurial flair, the result was a new range called Jo Loves. The collection includes eight fragrances and two innovative layered scented candles.
In presentations Jo explains how she made it from council house to her own multi-million pound company. She reveals the successes, the failures, the challenges (both personal and commercial) and the motivation behind her achievements: “In the end, I always see myself as the girl in the store making face creams.”
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JLA Speakers Breakfast - June 2013