Mark Palmer

Fee Band

  • Conference Speakers£2.5k to £5k
  • Branding & Marketing, Reputation, Business Competitiveness, Business Strategy, Customer Service & CRM, Retail

When he joined them, Green & Black’s held 95% of the organic market, but barely registered in overall chocolate sales. Mark took sales from £4m to £40m and repositioned it as a premium everyday product. After taking on the Pret A Manger brand the former Marketer of the Year co-founded a number of food and drink startups. Mark advocates outsourcing to increase speed, investing in brand as opposed to machinery. He also argues that nobody should be afraid of niche markets.


Before taking on Marketing Director and Board Advisor roles at Pret a Manger, Mark Palmer made his reputation as Global Brand Director of Green & Black’s. He’s since taken on a range of senior roles for various food and drinks companies, as well co-founding startups.

After spells with United Biscuits and Burger King, Mark joined the new chocolate company as Marketing Director. He moved it from a niche organic product to a premium everyday chocolate, inventing a new product category, and pushing sales from £4m to £40m before their acquisition by Cadbury Schweppes. Mark remained with the company, leading development both at home and abroad.

Mark made sure Green & Black’s retained its entrepreneurial approach, prioritising instinct and common sense over figures when testing new products. It bought products to market in six months instead of the industry norm of twenty one, and is now the standard by which most competitors are measured.

After becoming a non-exec director of Green & Black’s Mark moved to Pret A Manger to take control of the café brand. After five years he moved to become an advisor to the board, whilst also holding non-exec positions with healthy snack company Primal Pantry, Union Coffee, and co-founding premium soft drink brands Cawston Press and LA Brewery.

Mark maintains that brand is more important than buildings and processes, and that niche markets are often the way to mainstream success. His eye for brand, market opportunities and strategy has been repeatedly recognised by the industry. He featured in the Marketing Power 100 for two successive years in his unofficial role as champion of entrepreneurs and small business. The Marketing Society has also named him Marketer Of The Year.


Conference Speaker Mark Palmer on Brand


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JLA Presents

Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Priya Lakhani and Anne-Marie Imafidon

We were joined at 87 Barts Close by three brilliant speakers on a panel that delved into the complex world of Artificial Intelligence. Over the hour our panellists de-mystified AI, speaking about AI’s immense promise for enhancing our lives, alongside the apprehension it has generated regarding job security, privacy infringement, and ethical considerations.


87 Barts Close, 87 Bartholomew Close, London, EC1A 7EB


Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

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We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.


Bishopsgate Institute, London