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After Goldman Sachs and Euromoney, Inma joined Cable & Wireless and started a career that would see her described as one of the most influential women in the tech sector. She went on to join Nokia as they dominated the mobile market and has since advised businesses from Unilever to IBM on the influence of technology from AI to e-commerce on business, society and individuals.
Inma Martinez was billed by Fortune and Time magazines as one of Europe’s foremost talents in the field of human factors and social engagement through technology. She is acclaimed as one of the most influential women in technology having started out in the early mobile data industry and going on to work in areas incorporating AI, smart cities, fintech and cutting edge science. As well as focusing on the use of data to model human behaviours and affect attitudes she is a partner at Deep Space Ventures, which unites scientific talent with new commercial opportunities.
After executive positions at Goldman Sachs and Cable & Wireless, Inma became the co-founder and CEO of Escape Velocity, a wireless applications and software development company. Escape Velocity were the creators of the Escape Velocity Engine, the first real-time behavioural and predictive personalisation platform, and one of the first providers of personalisation software to international mobile networks and handset manufacturers.
Inma co-founded and lead two more companies. Sense Worldwide helped the likes of the BBC, Nokia, Hewlett Packard, Channel 4, and Unilever understand future trends. Whilst Visual Radio in Finland, which was later sold to Nokia, was a pioneer in making mobiles more than just a device for calls and texts. Imna stayed with Nokia working in product innovation before becoming a consultant working in cybersecurity and e-commerce.
Whilst continuing to advise businesses on how the world is being disrupted by digital, Inma has also served as Chair of the Digital Media Panel, a government advisory thinktank, and represented the tech sector on UK Trade & Investment’s Catalyst network of international business. She has held executive advisory positions at HP, LG, Nokia, the European Union Technology Commission, the UKTI China Mission and Sport England, and has lectured at Imperial College Business School and Madrid’s digital business school, ISDI.
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