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Although perhaps best known as the Channel 4 date show matchmaker, Fred is also an award-winning restaurant service manager. Alongside fronting shows like Tried and Tested and the food entrepreneur challenge My Million Pound Menu, he helps companies inside the leisure and hospitality industry and beyond to embed a culture of excellent customer service.
Best known as the charismatic host of Channel 4’s First Dates, Fred Sirieix is the award-winning Maître d’hôtel and General Manager of the Michelin-starred restaurant Galvin at Windows. Often referred to as a ‘Service Jedi’ and ‘Service Guru’, Fred has spent a lifetime perfecting the art of good customer service. He applies his extensive knowledge in the field of hospitality to discuss the importance of good customer service to a brand’s longevity, reputation and profitability.
Maître d’ turned matchmaker in the BAFTA winning show First Dates, Fred has also co-hosted BBC2’s Michel Roux’s Service alongside Michelin-star chef Michel Roux Jnr. He’s fronted Tried and Tasted: The Ultimate Shopping List, in which a panel of experts blind-test some of Britain’s favourite food. He has also presented his own show, My Million Pound Menu, a ‘Dragon’s Den’ style show where restaurant owners compete for investment from some of the biggest players in the food industry. He has also appeared on This Morning, 8 Out of 10 Cats, The Jonathan Ross Show, Good Morning Britain and Celebrity Juice, to name a few.
Fred has transferred his experience in the hospitality industry to other sectors, including automotive and professional services, becoming an international consultant in the customer service sector. He has developed the Good Service Charter, a framework for delivering excellent customer service within any organisation. In his talks, Fred takes a look at the art of service and what it means to build a relationship with customers. He examines the foundations to establishing trust between consumer and producer, and argues that going the extra mile can’t be an imposed rule but has to come from within the culture of the company.
Fred has also won a multitude of awards for exceptional service in the restaurant sector, including Best Front of House and Personality of the Year at the National Restaurant Awards. Under his leadership, Galvin at Windows also won the Catey award for Hotel Restaurant Team of the Year and the award for Food Service at the AA awards.
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