Richard left advertising to set up a fresh fruit juice business; Innocent went on to achieve huge growth before selling to Coca-Cola. Richard now works with a new wave of entrepreneurs, investing in and advising a range of online and food and drink startups. In speeches he argues for a simple mission, emotional appeal, and work on the small details such as ‘enjoy by’ instead of ‘use by’ dates. Recruit entrepreneurial types with a ‘yes’ mentality, show zero tolerance to those with conflicting values, and borrow ideas from anywhere and everywhere.
Richard left advertising to set up a fresh fruit juice business; Innocent went on to achieve huge growth before selling to Coca-Cola. Richard now works with a new wave of entrepreneurs, investing in and advising a range of online and food and drink startups. In speeches he argues for a simple mission, emotional appeal, and work on the small details such as ‘enjoy by’ instead of ‘use by’ dates. Recruit entrepreneurial types with a ‘yes’ mentality, show zero tolerance to those with conflicting values, and borrow ideas from anywhere and everywhere.
Former Chair, PFA
Pop Star Turned Curate
Investor & Co-founder of Innocent
Comedian, GBBO Extra Slice & You’re Fired
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Gold-winning Hockey Duo
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Former host of The Gadget Show
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Co-Founder & Chief Scientist at CUR8 and Co-Founder of Rethinking Removals
Comedian & Radio 4 Star
Customer Loyalty & Brand Expert
Head of Disruption & Innovation, PwC
Emergency Response Surgeon
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Former Editor, WIRED UK
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The Accidental Adventurer
Ex-Director of Communications, Harley-Davidson
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Episodes, The Split
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