Wayne Hemingway MBE

Wayne Hemingway MBE

Designer & Entrepreneur


Since selling Red or Dead, Wayne has worked with local authorities to regenerate their housing stock, both in urban and coastal communities. He has also launched pop-up shops and Vintage Festivals, using modern technology and marketing to create a new heritage brand. Wayne believes economic recovery offers opportunities for the creative; his kiosks are a prime example, providing low-rent space to a new generation of designers.


Wayne Hemingway is a designer, entrepreneur and broadcaster. He founded the famous Red or Dead label and shop, has been a forceful voice in sustainable and social responsible design and design education, and has designed everything from houses to sofas to garden sheds.

With his wife Gerardine, Wayne founded Red or Dead from a Camden market stall which became a global leader in innovative, understated fashion with a very British feel which won the Fashion Council's Street Style Designer of the Year award three years running. The couple sold Red or Dead and established HemingwayDesign with a remit to make design popular, affordable and responsible.

One of HemingwayDesign’s first big projects was the Staiths South Bank housing development, an acclaimed, award-winning regeneration project which put residents and sustainability at its heart. They have since planned housing projects in Kings Lynn, Aylesbury and Maidenhead.

As well as housing, Wayne and his team have designed furniture for G Plan and John Lewis, wallpaper for Graham & Brown, uniforms for McDonalds and London Underground, and a host of other projects for clients including Sky TV, Sainsbury’s, Coca Cola, Sony, B&Q and Nissan.

Passionate about encouraging good design and bringing it to the people, Wayne has launched Starter for Ten, helping creative start-ups in Gateshead, and the KioskiosK pop-up retail project, as well as a design education resource showcasing great design from history with The Land of Lost Content. Wayne’s Vintage brand holds events and festivals around the country, he has published two books on popular design, and has opened Dreamland, the Margate amusement park.

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Conference Speaker Wayne Hemingway on Innovation in the High Street and the Housing Market