Sanjay lectures at the Indian School of Business in Hyderabad and the Tata Management Training Centre. He’s also consulted for start-ups and held senior retail roles across the region. Sanjay paints a picture of the emerging economic superpower, where you can now compare the malls in festive season with the crowds at Kumbh Mela. He looks at consumer trends and the challenge for brands in a country with 12 million outlets and a rapidly growing, media-savvy middle class.
Sanjay Badhe lectures at the Indian School of Business in Hyderabad and the Tata Management Training Centre. He’s also consulted for start-ups and held senior retail roles across the region.
In presentations he paints a picture of the emerging superpower. Indian companies have started to become global players, establishing beachheads and snapping up operators in both developing and developed economies. At home the middle class accounts for almost 30% of the population, and you can now compare the malls in festive season with the crowds at Kumbh Mela.
India has a high rate of growth and huge potential for further development in everything from energy, telecoms, IT and manufacturing to healthcare and retail. For instance, whereas organised retail has 85% of the US market, India has 12 million outlets - almost all of which are small.
There are still problems. India is a vast country where regional differences, poor governance and bureaucratic pressures continue to plague development. There is uneven education and health provision, and an inadequate infrastructure that means long delivery times and difficulties in planning.
Sanjay assesses consumer trends, branding and marketing issues, and how to do business with India. He also explains that, aside from the shared language and institutions, Indians do not see themselves as having a ‘special relationship’ with Britain. The focus has long been on America, and more recently on China.
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