Christian  Majgaard

Fee Band


Christian was responsible for all brand, products and campaigns throughout the Lego business – including licensing and theme parks. He also led the entry into games and film-based merchandising with franchises like Star Wars and Harry Potter. In presentations he argues branding is about business development, not communications. Drawing on Lego as his case study, he maintains that there’s no such thing as a mature market, only tired marketers.


Biography

Christian Majgaard headed brand and marketing strategy for Lego serving as Head of Global Brand & Business Development, and as a member of the global executive team.

Acclaimed by Fons Tompenaars as one of 21 leaders for the 21st century, Christian is a highly respected figure in marketing and innovation. At Lego, Christian’s 25 year career with the company took in positions including Head of International Market Research and Head of EU Marketing. Ultimately he had overall responsibility for global brand, products and campaigns for both the core toy business and other areas - from licensing to theme parks. He also led the internationally recognised brand into the computer games market, and film merchandising with the Star Wars, Harry Potter and Spiderman franchises whilst never ignoring the core product.

Christian now divides his time between creative and brand consulting, non-executive roles, writing and speaking. In presentations he explains why branding is about business development, not communications. Using both Lego and Starbucks as examples, he maintains there’s no such thing as mature markets - only tired marketers.

Contact

We’re on hand to help you find the perfect speaker, presenter or performer for your events. Call or email our London office and use our agents' experience to expertly match you with the right person for your programme!


From time to time we send out emails announcing new speakers and free tickets to our showcase events including Speakers Breakfasts and the JLA Real Variety Show. Please tick the box below if you would like to receive these emails.

Don't miss anything!

We will never share the data you submit here with a third party. Information is stored in a database in order to service your enquiry, but is deleted once it is no longer required. You may request to have this data removed at any time.

JLA Presents


Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Speakers
Priya Lakhani and Anne-Marie Imafidon

We were joined at 87 Barts Close by three brilliant speakers on a panel that delved into the complex world of Artificial Intelligence. Over the hour our panellists de-mystified AI, speaking about AI’s immense promise for enhancing our lives, alongside the apprehension it has generated regarding job security, privacy infringement, and ethical considerations.

Location

87 Barts Close, 87 Bartholomew Close, London, EC1A 7EB

WATCH

Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

Speakers
Samira Ahmed, Eniola Aluko, Julia Gillard, and Alex Mahon

We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.

Location

Bishopsgate Institute, London

WATCH