Justin Cooke

Justin Cooke

Technology, Brand & Digital Expert

Synopsis

Justin is the the Deputy CEO of ARRIVAL, a technology company pioneering electric vehicles and components, AI and robotics. Previously his varied career has seen him run PR at Stella McCartney and Burberry, then become CMO at Topshop before setting up an online music platform. He’s been described as the British Zuckerberg and has advised Chelsea FC, the Natural History Museum, and Roborace, the world’s first driverless electric vehicle racing series.

Biography

Justin Cooke is the Deputy CEO of ARRIVAL, a technology company pioneering electric vehicles and components, AI and robotics, particularly in mass transportation and logistics. An entrepreneur and marketer, his career has previously taken in some of the biggest brands in fashion and retail. He also founded tunepics.com, a pioneering, award-winning music platform.

Starting out as store manager with high-fashion giant Gucci, Justin then worked for Stella McCartney as the fashion house’s global PR manager. He was then vice president of PR at Burberry before moving on to become Chief Marketing Officer at the Topshop group. Having established himself in the high-profile areas of digital and marketing in fashion and retail, Justin founded tunepics. The company, named Apple’s App of the Year, developed an algorithm to chart the emotional impact of songs. After time as CEO of a strategy company working with the likes of adidas, Google, Airbnb, and Coca Cola, he joined ARRIVAL.

ARRIVAL are one of the UK’s leaders in electric autonomous vehicles aimed at revolutionising the way goods and products are moved around the country. With everything built in-house, the company have created a flexible, modular design that means a truck can be built in four hours by one person, and any part can be replaced in 15 minutes.

As well as acting as an advisor to Roborace, the world’s first driverless electric vehicle racing series, Justin has also advised Chelsea FC, the Natural History Museum, and the London College of Fashion on their digital media strategy. From disruption to AI he examines the what the future might hold for any industry. He also considers how technology, trends, brand and culture come together to build successful customer engagement.

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