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Daniel launched in-game advertising and developed bestselling video games before founding the online fashion company’s venture capital division. Scouring the world for innovations, he assembled a network of FashionTech talent and forged partnerships across marketing, production and imagery. In presentations Daniel considers the demand for instant experiences and relationships, how every business is becoming a tech business, and how to find and grow talent.
Daniel Bobroff was the Founder and Investment Director of ASOS Ventures, the online fashion company’s venture capital division. In over two decades of being an innovator, entrepreneur and investor he has pioneered advertising in video games, developed best-selling games, and become a leader in the world of FashionTech.
Whilst working at an ad agency, Daniel pioneered the concept of in-game advertising – ‘selling Sonic to admen’ - starting a marketing medium that would develop into a multi-billion dollar sector. He also established the first digital advertising agency, in a time before domestic internet use, which created the first interactive campaigns for hundreds of games.
Close contact to the gaming world led Daniel to built and lead Deibus Studios, a video games developer which became the one of the top extreme sports game publishers for PlayStation and XBox with sales in excess of 50million. He subsequently founded, invested in and led companies involved in a range of innovative areas including virtual reality, mobile apps, interactive media, e-commerce and ad-tech
At the disruptive online fashion retailer ASOS, Daniel established the company’s venture capital arm. He was charged with scouring the world for the latest innovations in retail, fashion and tech. He built an enviable network of cutting-edge FashionTech talent, developing partnerships covering the latest in marketing, production and imagery.
Now the CEO and founder of a new independent investment company working with the latest disruptive businesses in fashion, Daniel offers insights into the future of retail, technology and customers. From wearable technology to 3D scanning and the changing nature of consumers and the high street, almost every aspect of retail has broader implications. He considers the demand for personal, immediate, and unique experiences and relationships; how all businesses are becoming tech businesses; and the importance of finding and developing the best talent.
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