Alongside his larger-than-life persona as lead singer for Iron Maiden, Bruce holds a myriad of experience in business, entrepreneurialism, mentoring and creative thinking. He is in great demand to share the secrets of his proficiency, insight, and knowledge in his ever-expanding professional fields.


Bruce Dickinson is a man of unexpectedly diverse interests. Most famous as the lead singer of Iron Maiden, he is also an international standard fencer, qualified commercial airline pilot, writer, broadcaster, and businessman.

Starting out in music as a teenager with various bands Bruce joined Iron Maiden to record their third album, The Number of the Beast. It was a huge commercial and critical success and led to Iron Maiden becoming one of the leading heavy metal acts of all time, influencing many, and building a massive international fanbase. Despite their raucous metal sound and hedonistic appearance, Iron Maiden were consummate, hard-working professionals. However, the relentless touring and recording regime put strains on the band and Bruce departed after just over a decade.

Bruce learned to fly light aircraft, graduating to commercial airliners including a period flying for and serving as MD of charter airline Astraeus. As a qualified pilot and commercial airline captain, he set up his own aircraft business Caerdav (formerly Cardiff Aviation) to provide maintenance, repair, and overhaul of aircraft as well as pilot training. He has also flown UK citizens home from Lebanon during the Israel /Hezbollah conflict, RAF pilots from Afghanistan, and football teams Rangers, Liverpool, and Napoli. Bruce was appointed as an RAF honorary group captain in the prestigious 601 Squadron, a position which involves him giving advice, acting as an advocate, and fulfilling an ambassadorial role.

Bruce invested in the British manufacturer of the Airlander HAV (hybrid air vehicle), an eco-friendly helium airship capable of transporting cargo or people to remote corners of the earth. He also invested in Pouncer, an edible drone developed by Windhorse Aerospace which can carry humanitarian aid into hard to access disaster areas.

Aside from his aviation and music accomplishments, Bruce’s other achievements include: an award-winning beer brewer, film scriptwriter, international fencer, TV presenter & sports commentator, and Sunday Times #1 best-selling author of his memoir What Does This Button Do?.

Drawing on his wealth of experience for inspiration, Bruce’s keynotes explain how the challenges of operating in the seemingly disparate realms of rock music and commercial aviation mirror those of everyday business worlds. He shares how teamwork, communication, forward planning, and inevitable setbacks are an opportunity to learn, adapt and successfully move on.

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Book written by Bruce Dickinson


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