70% of the leading companies in Europe have no women on their Executive Committee. Many have created networks, mentors and female leadership training; but Avivah argues they all miss the point by assuming women lack the necessary skills. Instead the author of How Women Mean Business believes they should ask “What’s wrong with the company if we can’t attract, retain and promote the majority of the educated talent pool – and benefit from their perspective?”
Avivah Wittenberg-Cox works with progressive companies to diversify their leadership teams and optimise both halves of the talent pool: female and male. Her books include HOW Women Mean Business, A step by step guide to profiting from gender balanced business - and WHY Women Mean Business: Understanding the emergence of our next economic revolution.
70% of Europe’s leading companies have no women on their Executive Committee. Many have created networks, mentors and female leadership training - but Avivah believes they all miss the point by assuming women lack the necessary skills. Instead they should ask ‘What’s wrong with the company if we can’t attract, retain and promote the majority of the educated talent pool and benefit from their perspective?’
Avivah speaks on a range of topics relevant to modern leadership and effective organisations: why gender balance matters, how to implement effective balance, and how better balance can create new market opportunities and increase customer satisfaction. She offers a practical guide to implementation (and shows what hasn’t worked in the past).
Canadian, French and Swiss, she has been recognised by ELLE as one of the top 40 women leading change. Founder and president of the European Professional Women’s Network, Avivah regularly lectures at INSEAD and writes for Harvard Business Review, The International Herald Tribune and The Financial Times. Her first book won the Manpower Book of the Year prize.
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