Since his early days running Pop Idol chatrooms and helping MySpace attract 10m UK users, Andrew has become one of the foremost experts in social media. He has trained several big agency teams and created the first dedicated course for secondary schools. He’s now on the advisory board at Ofcom. Andrew shows how to keep online conversations going, but stresses the need for digital strategy always to complement traditional business building and marketing.
As one of Britain’s foremost social media experts, Andrew Davis has trained teams at organisations as diverse as Saatchi & Saatchi, KPMG, Barnardo’s, the London Fire Brigade and the Premier League. He helps businesses of all types transform, disrupt and prepare through strategy advice and training.
Andrew started his career by running chat rooms for Pop Idol in the early days of reality TV talent shows. He also worked on Friends Reunited, before joining the BBC to help launch the digital urban music station, Radio 1Xtra. He then joined Myspace.com as Marketing Manager and played a leading role in propelling the site from one to ten million UK users in under a year; Andrew was responsible for building the brand - including community development, content and digital marketing.
In presentations and workshops Andrew explains how social media is evolving and what it means for business. Taking music and entertainment as a precedent and a common theme, he explains how to keep the conversation going. He also asks “So what?” - underlining the need to make each aspect of your digital strategy work alongside traditional business building, marketing and branding. He challenges businesses to see social media not as a gimmick, but as a tool that can help communication, improve products and services, and promote brands.
A visiting lecturer at Goldsmiths College, Andrew Davis also designed the first social media course linked to GCSE English. He sits on Ofcom’s Advisory committee and has featured in Media Week’s 30 Under 30 and The Guardian’s report on the top ethnic minority contributors to British media.
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Andrew cuts through the gimmickry and helps you create a proper social media strategy. As well as waxing lyrical on how to create great content, he encourages you to pin down elusive ROI. But for me Andrew’s real magic is the way he equips you with the tools and confidence to keep making the right decisions - even when the game changes all over again. JLA Agent Sarah Weatherall