Nathalie Nahai (Spain)

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Expert in psychology, persuasive tech & ethics

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Synopsis

Described as “a rare polymath with deep expertise in tech, marketing and psychology”, Nathalie draws upon a rich background in human behaviour, web design and the arts, to offer a unique vantage point from which to examine the complex challenges we face today.

Biography

Bestselling author Nathalie Nahai is an author and thought leader described as “a rare polymath with deep expertise in tech, marketing and psychology”. Nathalie uses her unique background in human behaviour, web design and the arts to share perspective on issues such as how to communicate more resonantly, engage people more persuasively or create cultures that better attract and retain both employees and customers. She ignites conversation and offers tools with which to harness human potential and transform how organisations approach business in a digital world.

Having previously worked with Fortune 500 companies including Google, PwC, Unilever and Harvard Business Review, Nathalie advises corporations on topics from ethics and human behaviour to persuasive tech. She brings the importance of psychology, neuroscience and behavioural economics to the fore, showing companies how to use scientific insights to succeed in the challenges faced by larger, more diverse brands and organisations today. Her book, Webs of Influence: The Psychology of Online Persuasion, provides a comprehensive framework through which to understand online behaviour, and her latest book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, reveals how businesses can adapt and thrive in the face of changing consumer expectations.

In her talks, Nathalie examines the psychological dynamics behind evolving consumer behaviours and how to reach larger audiences using persuasive technology and branding, while maintaining an ethical orientation. She also considers the challenges of identifying and expressing values with coherence and integrity, and communicating effectively through social media to younger generations that are increasingly resistant to overt promotion and advertising. She offers unique takeaways on how to ethically apply behavioural science principles to enhance your platforms, content marketing, product design and customer experience and navigate uncertainty with greater success.

In 2021 she launched The Values Map, a free tool to help individuals understand, communicate and express their values. A behavioural science advisor and member of the BIMA Human Insights Council, Nathalie also hosts The Hive Podcast, Guardian podcasts, and contributes to national publications, television and radio on the impact of technology in our lives. 

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