Nathalie Nahai (Spain)

Nathalie Nahai (Spain)

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Expert in Consumer Behaviour, Persuasive Tech & Marketing

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Synopsis

Described as “a rare polymath with deep expertise in tech, marketing and psychology”, Nathalie draws upon a rich background in human behaviour, web design and the arts, to offer a unique vantage point from which to examine the complex challenges we face today.

Biography

Nathalie Nahai has been described as “a rare polymath with deep expertise in tech, marketing and psychology”. She draws upon a rich background in human behaviour, web design and the arts, to offer a unique vantage point from which to examine the complex challenges we face today. Having studied psychology and worked as a web designer early in her career, her frustration at the lack of a comprehensive framework through which to understand online behaviour, led her to write what has since become an international best-seller: Webs Of Influence: The Psychology of Online Persuasion. It has been adopted as the go-to manual by business leaders and universities. Nathalie is also the author of Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience.

A popular speaker, consultant and facilitator to Fortune 500 companies, Nathalie has lectured at some of the world’s most prestigious institutions (from Cambridge and UCL universities, to Lund and Hult business schools). Her experience as a communicator has seen her present at SXSW, host the Guardian Changing Media Summit and hold main stage interviews at the Web Summit. Whether speaking to audiences of thousands, or leading executive roundtables for private clients, Nathalie ignites conversation and offers tools and strategies with which to harness human potential. She has helped countless organisations transform how they approach business.

From ethics and human behaviour to persuasive tech, Nathalie addresses the specific challenges faced by larger, more diverse brands and organisations today, including the psychological dynamics behind evolving consumer behaviours, the challenges of engaging millennials and Gen Z, how to harness self-determination, the move towards eudaimonic well-being, the role of social identity in social media, identifying and expressing values with coherence, ethics and integrity, resonant communication and marketing, brand resilience and reputation, and how to ethically apply behavioural science principles to enhance your platforms, content marketing, product design and customer experience. Nathalie’s insightful, actionable keynotes and workshops offer a robust roadmap to help audiences navigate uncertainty with greater skill and success.

Nathalie launched TheValuesMap.com, a free tool developed in collaboration with Dr Kiki Leutner of Goldsmiths University, to help people within organisations understand, communicate, and practically express the values they stand for. A behavioural science advisor and member of the BIMA Human Insights Council, she also hosts Nathalie Nahai In Conversation, Guardian podcasts, and contributes to national publications, television and radio on the impact of technology in our lives. Nathalie  is also the founder of Flourishing Futures Salon, a project that offers curated gastronomical gatherings that explore how we can thrive in times of turbulence and change.

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Books

Book written by Nathalie Nahai (Spain)
Book written by Nathalie Nahai (Spain)