Starting out reporting on powerboat racing, Louise moved to F1 working on PR and editorial for teams and drivers. Having worked with some of the biggest names in the sport, she then returned to journalism reporting from the pit lane for ITV’s Grand Prix coverage. As well as a decade spent working with and speaking all involved in motorsport, she’s also competed in karting and rally driving.


Best known for her role as pits reporter on ITV’s Grand Prix coverage, Louise Goodman is an accomplished journalist and presenter who has spent most of her life working in the fast lane.

She began her career as a reporter on a powerboating magazine, before moving from water to wheels, providing editorial and public relations services to motor manufacturers, racing drivers and Formula One teams, most notably Jordan Grand Prix. In her time in media management she dealt with press and PR for drivers including Mika Hakkinen, Jean Alesi, Johnny Herbert, Eddie Irvine and Rubens Barrichello.

Whilst working with Jordan Louise was approached by ITV to join Murray Walker and Martin Brundle presenting their new Grand Prix coverage. She became the first woman to front F1 coverage and as one of two reporters on the team, researched, scripted and presented a variety of news and feature items on both sporting and technical topics. In over a decade working on the show she covered entire seasons, talked technical and informal with drivers and team management, and became the first woman to take part in an F1 pit stop.

Away from Grand Prix Louise also covered British Touring Car, Goodwood, and Le Mans, as well as the Car of the Year Show. Not content with just talking about motorsport, she is a keen competitor too. An enthusiastic kartist for several years, she made her rally debut driving in the Ford Rally Ka Championship. She has recently published a book about motor sport, Beyond the Pit Lane. She has also hosted a range of events, often for motorsport sponsors and manufacturers and offers a unique insight into the world’s fastest, richest sport.


We’re on hand to help you find the perfect speaker, presenter or performer for your events. Call or email our London office and use our agents' experience to expertly match you with the right person for your programme!

From time to time we send out emails announcing new speakers and free tickets to our showcase events including Speakers Breakfasts and the JLA Real Variety Show. Please tick the box below if you would like to receive these emails.

Don't miss anything!

We will never share the data you submit here with a third party. Information is stored in a database in order to service your enquiry, but is deleted once it is no longer required. You may request to have this data removed at any time.

JLA Presents

Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Priya Lakhani and Anne-Marie Imafidon

We were joined at 87 Barts Close by three brilliant speakers on a panel that delved into the complex world of Artificial Intelligence. Over the hour our panellists de-mystified AI, speaking about AI’s immense promise for enhancing our lives, alongside the apprehension it has generated regarding job security, privacy infringement, and ethical considerations.


87 Barts Close, 87 Bartholomew Close, London, EC1A 7EB


Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

Samira Ahmed, Eniola Aluko, Julia Gillard, and Alex Mahon

We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.


Bishopsgate Institute, London