Alongside her BBC role Kate has written a guide for SMEs, start-ups and entrepreneurs who want to get ahead online - Working The Cloud. In presentations she reveals that consumers are five times more likely to buy on social recommendation than conventional marketing, so how do you influence the influencers? Kate sets out a strategy: develop content that speaks to bloggers, those you follow and advocates within your own organisation. Then fully engage.
Kate Russell has been writing about technology, gaming and the internet for over two decades and now appears on BBC2 and BBC World News, reporting for technology programme Click.
A regular expert on ITV’s Daybreak and on a number of other radio and TV programmes, Kate’s first book is Working the Cloud. Its companion website workingthecloud.biz is an extensive collection of online tips, tricks and resources for small businesses, start-ups and entrepreneurs who want to get ahead online.
Kate has published her first novel - a science fiction story based in the game world of Elite:Dangerous that was funded by Kickstarter. She also writes columns for National Geographic Traveller and Web User magazine and was voted one of the 25 Most Influential British Women in IT.
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