Alongside her BBC role Kate has written a guide for SMEs, start-ups and entrepreneurs who want to get ahead online - Working The Cloud. In presentations she reveals that consumers are five times more likely to buy on social recommendation than conventional marketing, so how do you influence the influencers? Kate sets out a strategy: develop content that speaks to bloggers, those you follow and advocates within your own organisation. Then fully engage.
Kate Russell is a technology expert and columnist for the National Geographic Traveller magazine. Kate has been researching and writing about the Internet for over two decades and reports for BBC technology programme Click.
Kate was a regular expert on ITV’s Daybreak as well as a number of other radio and TV programmes. Her first book, Working the Cloud, examines how using the online sphere can help start-ups excel, while sharing tips, tricks and resources for small businesses. Her first novel is a science-fiction story based in the game world of Elite, and was funded by Kickstarter.
On the speaking platform, Kate covers everything from the future of technology, AI and its impact on commerce, customer experience and business to cybersecurity, cybercrime and consent in a digitalised world. She’s also interested in the interrelation between the digital transformation and evolving digital consumer groups, such as Generation Z and Millennials. Kate was also voted 13th of the Most Influential British Women in IT by Computer Weekly.
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