Alex James Charlie Forgham-Bailey

Fee Band

Despite the reunion, the Blur bass player’s heart is in cheese. “Music is tribal, cheese is universal.” On his Oxfordshire farm Alex has created the medal-winning Little Wallop, a goats’ cheese washed in cider brandy. Guests are invited to taste it after dinner, listening to Alex wax lyrical.


Bass player, rock star, newspaper columnist, and farmer, Alex has packed a lot of roles in to his life.

Joining college-mates Damon Albarn, Graham Coxon and Dave Rowntree to form Blur, Alex found himself on a path to indie rock stardom. The band produced a number of seminal albums before launching Parklife at the peak of the Britpop era. Success was quick and huge, and their tracks including Parklife, Girls and Boys, and Country House, along with their rivalry with Oasis, defined the mid-1990s music scene.

Alex became famed as the hedonist in the band, renowned for drunken nights around Soho with celebrity friends. However, the effective break-up of Blur and newfound responsibilities saw Alex leave the bright lights behind and move to the country.

Alex is now a farmer and cheese-maker. He writes about his new idyllic Oxfordshire life for the Independent and Observer newspapers and the Spectator magazine, alongside regular TV appearances including BBC2’s Maestro and Channel 4’s Orange Unsigned. He has also written a book,
Cocaine - Alex James in Columbia, in which he discovers the true cost of the drug on the people involved in its production and trafficking.

Blur are back together, but Alex’s heart remains in cheese; ‘Music is tribal, cheese is universal’. On his farm, Alex has created the medal winning Little Wallop, a goats’ cheese washed in cider brandy, and the Blue Monday cheese.


We’re on hand to help you find the perfect speaker, presenter or performer for your events. Call or email our London office and use our agents' experience to expertly match you with the right person for your programme!

From time to time we send out emails announcing new speakers and free tickets to our showcase events including Speakers Breakfasts and the JLA Real Variety Show. Please tick the box below if you would like to receive these emails.

Don't miss anything!

We will never share the data you submit here with a third party. Information is stored in a database in order to service your enquiry, but is deleted once it is no longer required. You may request to have this data removed at any time.

JLA Presents

Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Priya Lakhani and Anne-Marie Imafidon

We were joined at 87 Barts Close by three brilliant speakers on a panel that delved into the complex world of Artificial Intelligence. Over the hour our panellists de-mystified AI, speaking about AI’s immense promise for enhancing our lives, alongside the apprehension it has generated regarding job security, privacy infringement, and ethical considerations.


87 Barts Close, 87 Bartholomew Close, London, EC1A 7EB


Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

Samira Ahmed, Eniola Aluko, Julia Gillard, and Alex Mahon

We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.


Bishopsgate Institute, London