Peter Cross

Peter Cross

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Consumer Expert and Brand Strategist

To book Peter Cross please contact your JLA Agent.

Synopsis

Eight years in charge of the customer experience at John Lewis and ten more as Mary Portas’ business partner, mean there are few who can match Peter's blend of consulting and practical experience, and step so confidently into the future so as to ensure brands and organisations remain irresistible to their target consumers.

Biography

Peter Cross has worked in marketing communications for over fifteen years and is widely recognised as one of the best brand strategists in the country.

He started his career at Burberry in Paris in the European buying team, moving back to London to work for L’Oréal where he spent eleven years in a variety of local and international marketing positions. Peter then took up a position with the Richemont group in charge of global communications for Alfred Dunhill, before joining Yellowdoor as Managing Partner.

Peter’s expertise lies in international branding planning and strategy with a particular experience in luxury goods. Clients have included Louis Vuitton, Thomas Pink, Mulberry, and Harry Winston. He also worked with Mary Portas on the BBC2 series, Mary Queen of Shops.

After eight years in charge of the customer experience at John Lewis and Waitrose, and ten more as Mary Portas’ business partner, there are few who can match Peter's blend of consulting and practical experience and step so confidently into the future of shopping, helping brands and organisations remain irresistible to their target consumers.

Known for his charismatic, inspiring, and straight-talking style, Peter draws on his experience and shares trusted techniques of deepening relationships with both consumers and employees through brand purpose and authentic human connection.  Peppering his presentations with tangible examples from across the commercial and third sectors, Peter isn't afraid to challenge current thinking, offering new perspectives around disruptive innovation, internal culture and remaining what Peter calls sticky.

He invites his audiences to step into the mindset of today's consumer, revealing everything that's changed and everything that hasn't. On the way, he reveals his golden rules and cardinal sins for customer service in a digital age, the future of physical stores and his secrets for building an employee centric culture. Peter ensures his audiences leave with a clear sense of what the future of commerce might have in store, actionable insights and a passion and determination to stand out and play their part.

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