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A veteran of commercial data, digital transformation and AI applications across industies, Orlando sees his mission as bringing data to life and realising its true value. He looks at the opportunities data and AI presents businesses, from driving revenue and improving customer experience, product development to process improvement, and as-yet unexplored new innovations.
View / Submit"Orlando's delivery was impeccable and we received many compliments from the audience."
Fujitsu Ltd
Orlando Machado has over three deaces of experience working with data, AI and digital transformation, exploring the often overlooked potential of data to improve multiple aspects of a business. As Chief Data Officer at LEGO, he oversees the strategy, technology, governance and training related to AI and data at one of the world's biggest, most-loved brands. Previously he served as Chief Data Scientist at Aviva, and before that he held the same role at MoneySuperMarket.com.
As well as demystifying questions around AI, data science and algorithms, Orlando examines the real value of data to organisations. He demonstrates how it can provide a competitive edge for businesses, whilst also looking at the ethical and privacy concerns inspired by working with ever increasing amounts, and more personal information. He balanced the threats and opportunities whilst also focusing on the practicality, avoiding the hype around these complex but crucial areas.
At LEGO, one of the world's biggest privately-owned companies, Orlando leads strategy on how data is collected and used, how AI is applied to work with that data, and how the business can continue to innovate whilst maintaining its global reputation for imagination, fun and creativity. In his previous role at Aviva, he led a team of data scientists, analysist, engineers and statisticians charged with gaining ever-greater understanding of Aviva's more than 30million customers worldwide. Whilst at MoneySuperMarket, he built the data science division of the online price comparison site that had access to huge amounts of customer data, establishing a mission to safely and responsibly put customers at the heart of all its decisions from marketing to providing a tailored experience.
From what can be learned about customers and what conversations to have with them to improving internal processes and developing new products and services, data as the power to revolutionise a business. Meanwhile AI have given everyone, individuals and organisations, the ability to analyse, summarise and apply vast amounts of data in ways unimaginable less than a decade ago. Orlando explores the potential and the challenges, safety and security concerns, reputation and strategy. He also ‘brings data to life’, looking at the possibilities with engaging examples and though-provoking ideas.
