Kate Ancketill

Kate Ancketill

CEO, GDR Creative Intelligence


Kate provides trend forecasts for retailers, products and brands. She analyses the key shifts in consumer expectations, retail and technology – tapping into a vast network of designers, architects, technologists, academics and strategists. Her findings show where to adapt, innovate and invest resources. In speeches Kate explores the behaviour of online shoppers, the use of café culture, the latest developments in GPS and the rise of ‘on-demand’ operators.


Kate Ancketill is one of the world’s top trend forecasters for retailers, retail and product brands. Her work looking at the key shifts in consumer expectation, retail innovations and technology provides confidence to senior business decision makers about where to innovate, adapt and invest resources.

Kate worked for Amnesty International for seven years, in research and policy writing, before joining GDR, where she reoriented the company’s work towards research into innovation in design, experiential marketing, technology, new media, packaging and service within the brand, retail and hospitality sectors, tapping into an extensive network of thousands of the world’s most inspirational designers, architects, technologists, academics and strategists for source material.

The research Kate presents covers everything from how shops and outlets will cater for the online, on-demand shopper to the use of cafe culture and tailored experiences, as well as the latest developments incorporating GPS, video, the internet of things and wearable technology. She looks at the big innovations that will shape retail in the future for long-term international clients including Microsoft, Samsung, Google, eBay, LVMH, Waitrose and Tesco.

In addition to the publication of quarterly Global Innovation Reports, GDR undertakes custom research and consults on mid-term (five year) future scenarios. Kate has won the Jennifer d’Abo Memorial Scholarship for female entrepreneurs, and was named as one of the top 100 in the Courvoisier Future 500.

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The 4th Industrial Revolution

You MUST adapt

NRF 2018