Jacqueline Gold CBE

Jacqueline Gold CBE

CEO, Ann Summers


The CEO of Ann Summers put a smile on the face of millions of women when she introduced the sex industry to the Tupperware set. One of Britain’s 100 Most Influential Women and second Most Powerful Woman in Retail, she shares her Knickerbox secrets and explains how to stay on top, motivate your workforce and know what turns your customers on.


Famous for feminising the sex industry and bringing it to the Tupperware set, Jacqueline Gold is CEO of Ann Summers and Knickerbox. She has turned the companies, ‘run by women, for women’ into profitable high street brands and earned herself a reputation as one of the UK’s most successful and powerful executives.

Jacqueline joined Ann Summers on work experience at the age of nineteen and ended up running the company. Her innovation was to build a network of saleswomen who would organise parties in private homes, where women would meet, socialise and buy the risqué underwear and sex toys on display. They were based on Tupperware parties, though the plastic items were seldom intended to hold sandwiches.

Ann Summers now has a sales force of seven and a half thousand party organisers and over a hundred and thirty licenced sex shops in Britain’s high streets. Sales figures have topped one hundred and forty million. Jacqueline has been voted the second Most Powerful Woman in Retail by Retail Week, the Most Inspirational Businesswoman in the UK in a survey by Barclays Bank and handbag.com, one of Britain's 100 Most Influential Women by the Daily Mail and has been named Business Communicator of the Year.

Jacqueline appears regularly on television and has been the subject of several documentaries including BBC2’s Back To The Floor and So What Do You Do All Day?, for ITV, Ann Summers Uncovered and Undercover Boss on Channel 4. She co-presented the daytime business series Mind Your Own Business and is a panellist on Fortune: Million Pound Giveaway. She has published two volumes of autobiography, Good Vibrations and A Woman's Courage: The Inspirational Story of the Woman Behind Ann Summers.

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Gender Equality in Business