Fernando Machado

Fee Band

  • Conference Speakers£10k to £25k
  • Reputation, Branding & Marketing, Creative Thinking, Retail, Social Responsibility

Cited as one of the most creative and original marketers working in consumer brands today, Fernando considers where businesses sit in a world of trust, values, ethics and media saturation. Acclaimed for his original campaigns that often combine creativity with social and political issues, he looks at strategy, narratives, and how to embody company values in a brand.


Global marketer and transformational brand strategist Fernando Machado was the Global Chief Marketing Officer at Restaurant Brands International, the home of Burger King, Popeyes and Tim Hortons. He now serves as Operating Partner for the private equity group Garnett Station Partners, and Senior Marketing Partner for the unicorn start-up NotCo, which fuses AI and food technology. Prior to this, he was Chief Marketing Officer at Activision Blizzard, where he lead campaigns for some of the most successful titles in gaming, including Call of Duty, World of Warcraft and Candy Crush.

With a remit to infuse to infuse purpose (including sustainability and social awareness), improve products, modernise design, and inspire around digital and technology, Fernando’s work at Burger King won acclaim and multiple awards for its creative advertising and marketing campaigns, including multiple Cannes Lion awards. Prior to joining Burger King, Fernando spent two decades at Unilever, and led Dove’s groundbreaking ‘Real Beauty Sketches’ campaign. The campaign was not just commercially successful, but acclaimed for its approach to women’s self-image.

In his talks, Fernando considers the intersection between values, brand and consumers. In analysing successful brand strategies, he discusses the need for leaders to stay at the forefront of culture and embody purpose into their trademark. He also discusses the importance of engaging with the political and cultural landscape in order to build a relationship of trust and understanding with customers. Fernando argues that advertising needs to encompass taking risks, using narratives, being involved in history, and cultivating both passion and discomfort into a brand to generate brand loyalty.


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JLA Presents

Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Priya Lakhani and Anne-Marie Imafidon

We were joined at 87 Barts Close by three brilliant speakers on a panel that delved into the complex world of Artificial Intelligence. Over the hour our panellists de-mystified AI, speaking about AI’s immense promise for enhancing our lives, alongside the apprehension it has generated regarding job security, privacy infringement, and ethical considerations.


87 Barts Close, 87 Bartholomew Close, London, EC1A 7EB


Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

Samira Ahmed, Eniola Aluko, Julia Gillard, and Alex Mahon

We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.


Bishopsgate Institute, London