Alastair Campbell Simply_Photography

Fee Band

Alastair ran Labour’s communications for ten years, in and out of government. He now advises on both political and organisational strategy, as well as working extensively with charities and campaigning around mental health. He’s written a slew of books including Winners, drawing inspiration from high achievers in sport, business and politics. In presentations Alastair explains what to do when you come under pressure: “Challenge your basic assumptions, put yourselves in your opponent’s shoes, devise a tight plan from the centre... and then pursue it with aggression.”


For ten years Alastair Campbell was Tony Blair's right-hand man as communications strategist and chief spokesman, often witnessing history in the making. He has remained an influential voice and commentator on the political stage, particularly through co-hosting the hit podcast The Rest is Politics with Rory Stewart, where they tackle the latest developments in global politics and share their insights into the complex relationships within Parliament. He expanded on these insights in his Sunday Times Bestseller But What Can I Do? Why Politics Has Gone So Wrong, and How You Can Help Fix It.

In the years running up to Labour's 1997 landslide win, and throughout their time in power, Alastair led communications strategy and was also no stranger to controversy. He is one of four figures credited with creating the New Labour project, fighting numerous battles in their pursuit of modernisation, including with how the media portrayed the party. He was reviled by some parts of the media but still respected for his commitment, creativity, loyalty, and work rate.

After leaving frontline, politics Alastair has written seventeen books, including ten volumes of diaries, four novels, a number one best-selling analysis of what it takes to win in politics, business, and sport, and two personal memoirs on depression and the pursuit of happiness.

He has been candid about his personal experiences of depression, alcoholism, and mental illness, frequently examining the links between work, stress, and mental health -  a subject he's tackled in numerous interviews, documentaries, and podcasts, and in his books Living Better: How I Learned to Survive Depression, The Happy Depressive: In Pursuit of Personal and Political Happiness, and Living Better: How I Learned to Survive Depression. He has brought this experience to charity work (as both an advisor and a fund-raiser), and espouses the belief we should be as open about our mental health as we are about our physical health, and that every business should have first Mental Health First Aid training.

With humour and insight Alastair takes an insider’s look at politics at home and abroad, as well as what it takes to be a successful leader (a subject he tackled in his book Winners: And How They Succeed). He also tackles reputation, his own and how others manage theirs, the media and mental health.

© Copyright 2024 JLA. All rights reserved.


Alastair Campbell

Alastair Campbell

More Details

Agent Recommendation

I love how Alastair balances humour, gossip and serious messages. The story about the Deputy PM punching an egg-throwing voter is typical: Alastair gets a call from Prezza (in pantomime Yorkshire): "Hello… Errr… I've just thumped someone." After telling us what happened, he gives the audience a genuine insight into how to manage a potential PR disaster. It's a fantastic listen.

JLA Agent Allan Grant
Read More


Book written by Alastair Campbell
Book written by Alastair Campbell
Book written by Alastair Campbell
Book written by Alastair Campbell


We’re on hand to help you find the perfect speaker, presenter or performer for your events. Call or email our London office and use our agents' experience to expertly match you with the right person for your programme!

From time to time we send out emails announcing new speakers and free tickets to our showcase events including Speakers Breakfasts and the JLA Real Variety Show. Please tick the box below if you would like to receive these emails.

Don't miss anything!

We will never share the data you submit here with a third party. Information is stored in a database in order to service your enquiry, but is deleted once it is no longer required. You may request to have this data removed at any time.

JLA Presents

Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Priya Lakhani, Anne-Marie Imafidon, and Neil Lawrence

Please join us in our JLab studio near Oxford Circus at 08:30am on Tuesday 30th April for our next speaker’s breakfast event. Following our sell-out event for IWD back in February, we will be joined by three fantastic speakers for an exploration of the uses, myths and concerns surrounding AI.


JLA, 14 Berners Street, London


Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

Samira Ahmed, Eniola Aluko, Julia Gillard, and Alex Mahon

We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.


Bishopsgate Institute, London