Andreas has become one of Europe’s leading digital futurists. His best-selling book, The Google Code, explores a company that has become culturally, technologically and commercially one of the most important in history. He combines a look at the effects of the search giant on people and businesses with a broader look at the digital world and the companies controlling it.
Andreas Ekström is a writer, journalist and thought leader. Author of seven books, Andreas analyses the online world, media, and digital equality for the Swedish daily newspaper Sydsvenskan.
Andreas turned his curiosity towards the ever increasing influence of Google. In The Google Code, Andreas examines the beginnings of the search engine, its corporate and organisational culture, its rise to dominance, and its constant evolution into new areas. He considers how the company has changed to meet new user demands, its gathering of data, and its business, design and technology strategies. In questioning why we are so quick to refer to Google and believe its results, Andreas looks at the algorithms behind our searches and examines the intersection between user trust, corporate power, bias and accountability.
In his talks, Andreas discusses the digital revolution brought about by the world’s most influential companies such as Apple, Microsoft, Facebook and Amazon, and analyses the complex changes driven by the power players in tech. Andreas maps out how the digital revolution has created new user demands, new forms of gathering of data, new business needs, and has advanced design and technology strategies.
Andreas argues that as we are the pioneers of the digital world and writers of what he terms ‘the digital constitution’, people need to consider the ethical implications of everything they outsource. He discusses ethics in a world where organisations need to stay competitive in the flux of technological and business development. He identifies the key digital issues around the future of our identity, democracy, and finance and helps organisations understand how to position themselves for the next decade.
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