BIOGRAPHY

Jane Young is the founder of Scramblr, a collaborative platform for creative projects from virals to live animation and documentaries. She is also a leading social business strategist, focusing on the cultural, process and infrastructure changes needed to meet today's consumer demands.

In presentations Jane sets out how business has moved from a 20th century model, characterised as a machine with a driver, to a 21st century in which organisations start to resemble organisms - where only the fittest in any environment will survive and there is no longer a linear model of progression.

Consumer behaviour is forcing the change. Technology simply provides the tools. Social media, as we understand it, is no more than one of many tools - and it won't work unless the business has re-designed its processes, educated its workforce and understood how people connect with innovation.

Jane advocates transparency and collaboration across every business function, to get things done more quickly and more cheaply and to pave the way for innovation. Drawing on examples from Bill Hicks to NASA, she shows that free-flowing information is key when the pace of change is relentlessly accelerating.

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