Professor Renée Mauborgne (France)

Professor Renée Mauborgne (France)

Professor of Strategy

Synopsis

Renée is author of Blue Ocean Strategy, which advocates winning by not competing. Based on a study of 150 strategic moves spanning 30 industries, the professor of management argues that lasting success comes not from battling competitors for a shrinking profit pool, but from creating ‘blue oceans’: uncontested market space that makes the competition irrelevant.

Biography

Renée Mauborgne is Professor of Strategy and Management at INSEAD and a Fellow of the World Economic Forum. She is the author of Blue Ocean Strategy, which advocates winning by not competing.

Based on a study of 150 strategic moves across 30 industries, she believes that lasting success comes not from battling competitors for a shrinking pool, but by creating ‘blue oceans’ - uncontested market space that makes the competition irrelevant.

Since the beginning of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They fight for advantage, battle over market share and struggle for differentiation; but Mauborgne argues cut-throat competition results in nothing but a bloody red ocean and a shrinking profit pool.

In her presentations, Renée Mauborgne outlines the principles and tools any company can use to create and capture blue oceans. Her focus is on strategy, innovation and wealth creation, with the emphasis on value to both shareholders and consumers.

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