Kevin built Comic Relief and Sport Relief from a 20-person ‘startup’ charity to a professional, 300-person global brand. One of the most successful charities of modern times they raised over £1billion across 21 campaigns and grown from their telethon roots in to a series long-term fund-raising projects. Kevin recruited, created, built corporate partnerships, handled celebrities and managed growth in one of the most diverse and competitive sectors.
Kevin Cahill is the Life President and former CEO and creative head of Comic Relief and Sport Relief. After 21 very successful campaigns, the organisation has raised over £1billion for causes at home and across the world to help tackle poverty and social injustice.
A 26-year veteran of Comic Relief, Kevin joined the charity in its early days working as Education and Information Director, Communications Director, and Creative Director. In that time he led all of the organisation’s PR and branding, interaction with the vast array of performers and celebrities involved, and handled unexpected news both good and bad.
After six years Kevin was appointed CEO. In his time in charge he founded Sport Relief, took the Comic Relief organisation from a 20 person startup to a national institution of 300 staff and £100million a year income, and oversaw the licensing and expansion of the brand to territories around the world.
Kevin has inspired and built a substantial network of committed supporters, both corporate and individuals, including many of the country’s leading artists, sports stars, corporate CEOs, social networks, institutional and political leaders and of course the general public. He has overseen long and short term strategy and delivery, and worked to keep the Comic and Sport Relief brands relevant and in the public consciousness.
In speeches Kevin looks at a wide range of leadership ideas, from how he and his team have inspired and managed stakeholders, to creating a shared, compelling vision of a fairer, better world. He considers how an organisation can become values-led, and the motivating power of making a difference. He looks at the parallels between the charity and commercial sectors, as well as how they work together. All combined with a healthy number of stories from why Billy Connelly ran (and fought) naked around Piccadilly Circus to how he persuaded David Walliams to swim the Channel.
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