Responsible for WIRED’s coverage of all new products, Jeremy looks at the latest design, material and technological innovations. He considers how rapid advances in technology, user interfaces and design will affect businesses and how they see themselves. He also reflects on what makes a good new product, how innovation is encouraged, and how the best companies view the design, and re-design of products.
Jeremy White is the Product Editor at the technology and innovation magazine WIRED. He is responsible for the magazine’s coverage of all manner of physical products, from smarthome hubs to cars, footwear to phones, drones to interior design.
As well as writing and editing WIRED’s coverage, Jeremy also consults directly with a wide range of businesses delivering an outside perspective on the latest developments and how products might better be designed. He looks at the very latest in intelligent industrial design and product innovation. By considering how companies create new products, where they get it wrong and right, how technology is applied well and poorly, he helps companies and individuals to understand innovative thinking, how they can adopt it, and how their lives and businesses might change.
Jeremy also examines the effect new products will have on businesses. From the embedding of AI in almost every product possible to the future of voice control, quantum computing and the interconnection of everything. He looks at the unexpected ways new innovations are changing established markets and industries by incorporating good design, focusing on the user experience, and only using technology when it adds something. He speaks about how car manufacturers now consider electronics shows more important than motor shows and how the makers of smart appliances sometimes add connectivity with no real purpose.
Passionate about the power of design, Jeremy looks at the very latest breakthroughs in design and user interfaces. He considers what these shifts mean and what an organisation can learn about future threats and opportunities as well as how to improve their own offerings.
Jeremy is responsible not just for WIRED’s coverage of innovative products and their position on new releases, but also compiling their GEAR product supplements, and the live product showcases at the acclaimed WIRED events. As well as WIRED, Jeremy also writes for the Telegraph on all things gadget related and previously worked for the FT and Esquire magazine. He’s a regular commentator on BBC and Sky and has worked with the Design Museum’s Designs of the Year awards.
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