Gerald Ashley

Gerald Ashley

Strategy, Decision & Risk Expert

Synopsis

Gerald worked in international finance in London, Hong Kong and Switzerland. He has since published The Tangled World and Two Speed World, exploring the impact of both explosive and gradual change. In presentations he shows how we misunderstand risks and have too narrow a view of models and decision making. With no perfect solutions and many ‘known unknowns’, we are often influenced by context and instinctive biases rather than rational analysis.

Biography

Gerald Ashley is a former banker, now a risk and behaviour expert.

Looking at risk from all industries and areas of life and study, Gerald seeks to challenge the classical economic models which attempt to predict behaviour with linear, rational processes. Gerald states that people simply don’t work like that, whether it’s consumers deciding on what product to buy, or business leaders choosing corporate strategy or investment.

With examples ranging from forest fires to Hollywood actresses, Gerald takes an entertaining, insightful look at where many conventional, accepted ways of viewing problems, making decisions and assessing risk are flawed. By highlighting that there are sometimes no perfect solutions, many ‘known unknowns’, and that we are influenced by context rather than facts; instinctive biases rather than rational analysis, he leads audiences to new ways of thinking.

Covering risk analysis, strategy, behavioural economics and change management, Gerald speaks on topics that affect any business at any level. He asks other important, but unconventional business questions such as how are decisions made, why don’t people always do what they say they will, what are ‘nudges’ and how do they work, and can businesses think more like doctors and less like mathematicians.

Gerald has over thirty years experience in international finance, having worked for Baring Brothers in London and Hong Kong (departing just weeks before the bank collapsed), and the Bank for International Settlements in Basel, Switzerland. He is now a strategy and risk consultant, commentator and author of books including The Tangled World - Understanding human connections, networks and complexity, and Two Speed World: The Impact of Explosive and Gradual Change - Its Effect on You and Everything Else.

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Video

Ashley on ‘Gorgeous Curves’

Nudgefest

Books