BIOGRAPHY

Greg Whyte is Professor of Applied Sport and Exercise Science at Liverpool John Moores University, but he's better known for guiding celebrities through various physical challenges in aid of Sport and Comic Relief. He trained David Walliams for the cross-channel and Thames swim, and helped Eddie Izzard run an astonishing 43 marathons in 51 days.

Early in his career Greg represented Great Britain in the Modern Pentathlon - which comprises swimming, shooting, fencing, showjumping and running. He competed at the Barcelona and Atlanta Games and at ten World Championships.

In presentations he explores how to achieve the seemingly impossible. He shows that success is rarely a chance event; it's all about having the right strategy and delivering to plan. Greg might also reveal what happened when he led Cheryl Cole and Gary Barlow all the way to the summit of Kilimanjaro.

Greg has served as Director of Science & Research at the English Institute of Sport, and on the British Olympic Association Performance Management Group and the Commonwealth Games Advisory Panel. He advises the Benetton and Renault Formula 1 Teams and several Premiership football clubs.