Margaret Heffernan
Business Author & Former CEO
The Power of Uncertainty
An Oxford and Harvard-trained physician, Dr Arabella Simpkin Begin was inspired to study the human reaction to uncertainty from her work as a frontline clinician faces with complex and unclear decisions every day. She considers how our craving for certainty diminishes our decision-making, performance and well-being, and challenges leaders and teams to approach the unknown as a source of growth and innovation.
Dr Arabella Simpkin Begin is an Oxford and Harvard-trained physician, academic and author who explores how humans respond to uncertainty. For more than two decades, she has examined why learning to navigate uncertainty differently can transform the way we make decisions. Rather than viewing uncertainty as something to reduce or even eliminate, Arabella challenges our unrealistic desire for certainty and presents uncertainty as vital to growth and innovation.
Arabella’s interest in uncertainty began at the bedside as a frontline clinician, where she was confronted with complex decisions, incomplete information and unpredictable outcomes. These experiences inspired her research into how humans respond to uncertainty and why some individuals, teams and organisations thrive in uncertain conditions while others are overwhelmed by them.
With insights from neuroscience and behavioural science, as well as from astronauts, entrepreneurs, elite athletes, leaders and creatives, Arabella considers why humans are often ill-equipped to navigate uncertainty. She asks how adaptive responses to uncertainty can strengthen decision-making, performance and wellbeing. Through her research she has developed the GREYSCALE Capacities, a model that identifies the core capacities that enable individuals, teams and organisations to transform uncertainty from a source of stress into a catalyst for improved decisions, performance and wellbeing. It offers practical ideas and tools to help navigate a complex, volatile world based on the exploration of how our evolutionary, biological and cultural forces drive our craving for certainty, and why that instinct increasingly works against.
Arabella is Fellow and Director of Clinical Medicine at Lincoln College, University of Oxford, and has held faculty and leadership roles at Harvard Medical School, Massachusetts General Hospital and Imperial College London. She has over 50 publications in leading peer-reviewed journals including The New England Journal of Medicine, The Journal of the American Medical Association, and The British Medical Journal.
Although much of her research has been conducted in healthcare, Arabella’s findings offer insights increasingly relevant wherever people must make decisions in the face of uncertainty, complexity and incomplete information. At a time when technological disruption, global instability and accelerating change are reshaping every aspect of our lives, she argues that learning to navigate uncertainty may be one of the defining challenges of our times.
"*" indicates required fields