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After experiencing a prolonged period of chronic stress affecting every aspect of her life, Alice Law undertook a rigorous study of stress - its causes and effects, how we view it and practices to help us manage our reactions. Along with Mo Gawdat she co-founded an online stress management platform and co-authored Unstressable: A Practical Guide to Stress-Free Living.
Alice Law is a performance and stress strategist, wellness expert, bestselling author and co-founder of Unstressable. She works with leaders and organisations to understand stress as a system, not a personality flaw. Through daily awareness, practical tools, and prevention rather than reaction, Alice helps them to build Regulated Resilience: the ability to sustain high performance without burning out. Alice translates complex subjects into simple, practical language that resonates in business and consumer settings alike, providing audiences with tools they can use immediately, not just ideas to think about.
Alongside Mo Gawdat, former Chief Business Officer of Google X, Alice co-wrote the bestselling Unstressable: A Practical Guide to Stress-Free Living, selected as one of The Sunday Times’ Top 8 Self-Help Books of 2024. Inspired by the book's success they also co-founded Unstressable, a platform which aims to support and relieve a million people a year from stress and anxiety. They also developed the Unstressable Method, a framework that integrates the four dimensions of stress: mental, emotional, physical, and intuitive, providing organisations with a shared language and proven architecture for managing their own systems.
Alice's understanding of stress is personal as well as professional. After nine years of chronic stress and significant loss across every area of her life, she committed to understanding stress from every perspective. She studied and trained in multiple psychological and physical disciplines, and created her own methodologies and frameworks for how stress can be understood, regulated, and prevented. The loss of her father to a stress-related illness cemented her lifelong dedication to helping others detach from stress.
Amongst many other, Alice has spoken and consulted for global organisations including Etihad Airport Services, Richard Mille, Julius Baer, Fidelity Investments, The British Embassy in Washington, The Bvlgari Hotel Group, Dnata, and FedEx. Her belief is that the future of high performance is not stress-free, it's stress-fluent, and her mission is simple: to take one million people a year out of stress.
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