Rory Stewart speaking on a stage.

JLA's Speaking About Speaking Report, '26/'27

Download the definitive read on where the speaking industry is heading – and how to book smarter within it.

Booking a speaker in 2026 looks different to how it did even a year ago.

Through surveying our client-base, our own account managers, and drawing on internal data, we set out to determine what’s really happening in the speaking industry today, and what those trends mean for the organisations booking talent in 2026.

The result is Speaking About Speaking, our first annual Speaker Insight Report, bringing together data-driven insights and expert perspectives to help event organisers make smarter, more confident speaker choices.

Inside the report:

  • What the most effective speakers have in common in 2026
  • How AI is reshaping the booking process, and why bureaus matter more than ever
  • Where the speaking industry is heading – and how to stay ahead of it

Download your free copy now to find out what the best event organisers already know.

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