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From running chatrooms in the early days of social media to advising companies on using generative AI, Andrew has been emersed in digital culture as it has evolved. He is an expert in digital transformation and the power of platforms and social media to disrupt business, working with organisations in all sectors to help them better understand the digital world and what it means for their goals and strategies, from practical use cases of AI to telling a compelling and consistent narrative.
View / SubmitAndrew’s social media session was very well received. His style is very friendly and welcoming which really warms people to him. His knowledge of the subject area is also second to none. This session could have gone twice the duration had we not been working to a timetable. Informative, insightful and entertaining!
bodyshop
Andrew Davis is a digital strategist and consultant specialising in generative AI and digital marketing. With over 25 years of experience in digital media, he has worked with organisations including KPMG, The Royal Mail, Ogilvy, Dyson, O2 and Tesco, helping them connect with audiences through content, strategic thinking and practical frameworks.
Andrew's career began as a chatroom moderator for ITV's Pop Idol and Liverpool Football Club, before becoming part of the original team to launch and produce radio shows at the BBC's digital station 1Xtra. He then joined Myspace.com as Marketing Manager, playing a key role in launching the pioneering social network's UK Marketing and Content division during its rise and fall as one of the biggest websites in history. He also served on the Ofcom Advisory Committee for England over a four-year period, helping shape the future of innovation, diversification and technology.
Following these roles, Andrew moved into consultancy, training and strategic workshops, developing frameworks that give organisations actionable plans for digital growth. An early adopter of generative AI, he has helped organisations across all sectors understand the impact of AI, and how to harness its power to create and support creators. He hosts the podcast and newsletter In A(I) Nutshell, where he explores developments in generative AI and he has trained thousands of professionals across global brands including FIFA, Ogilvy and Tesco.
Andrew explores how organisations can humanise AI and connect digital work to real outcomes, addressing both the opportunities and challenges of adopting new technologies. Drawing from his experience across the evolution of social media, targeted advertising, smartphones and beyond, he examines AI through ethical, behavioural and strategic lenses, helping leaders make informed decisions in a space that often feels overwhelming. His philosophy centres on putting a digital lens across traditional business practices to drive growth, influence and trust.
Andrew cuts through the gimmickry and helps you create a proper social media strategy. As well as waxing lyrical on how to create great content, he encourages you to pin down elusive ROI. But for me Andrew’s real magic is the way he equips you with the tools and confidence to keep making the right decisions - even when the game changes all over again.
JLA Agent Jethro Fox
