Alex Hunter
Customer Loyalty & Brand Expert
Technology Presenter & Musician
Bringing together creativity and technology, LJ has carried out pioneering work with AI and musical composition and performance. A presenter and reporter for over 15 years on the BBC's technology show Click, she has explored the forefront of technology and innovation. She looks at how humans and technology interact physically, intellectually and creatively, and considers what might come next.
LJ Rich is a musician, broadcaster and technologist who, amongst other areas, uses music to reveal underlying technology trends and human behaviour. She presented and reported for the BBC's technology show Click for over 15 years, delivering features ranging from high-speed stunts to cutting-edge tech exploration. An accomplished pianist, she also uses music to connect the emotional and rational minds of audiences, unlocking creative thinking and solving real-world problems. LJ believes AI and machine learning can be a powerful companion to human creativity and regularly uses them in her original compositions.
LJ has co-curated numerous editions of the United Nations' AI for Good Global Summit, one of the world's most important annual conferences on AI governance and innovation. The events provide insight into how international bodies, governments and businesses are approaching AI, technology and transformation. She has been working with generative AI for a decade, and has been noted as a pioneer in the area. She was among the first musicians to demonstrate both the potential and pitfalls of the technology, creating a viral project in which she used AI to ‘make’ The Beatles sing Call Me Maybe. Her work has also shown how creative approaches to AI can reach far beyond art and culture, exploring benefits to health, business and climate, and with compositions, collaborations and performances illustrating the importance and joy of connectivity.
Exploring trust and AI, how to be sure of an answer, spotting fakes and understanding the limited of technology, LJ combines insight, experience and creativity. From performance to human interaction, she considers technology and the future, forecasting trends and demonstrating the lessons from how music and technology have always interacted in order to reveal what might come next.
“Really fantastic. Great to deal with, perfect on her topic and a brilliant presenter. I felt as if we got a real bargain.”
Absolutely brilliant! LJ engaged with attendees throughout the night and brought such great energy. We absolutely loved having her and we hope to work with her again.
She was an amazing awards host – so friendly, accommodating and she brought lots of energy to the stage. The client would love to have her back next year.
Working with LJ was a pleasure. She moderated our event perfectly, with great energy and we think that the audience had fun. She took care of people for whom it was a first time on a big stage and moderated interviews during the event.
LJ was fantastic at hosting our event. She brought so much energy and enthusiasm to the day that the audience couldn't help but get carried away by her! In addition to being completely on top of time keeping and adapting to last minute changes to the running order, she brought humour and interesting insights into her delivery and was a delight to work with.
Simply fantastic. Original, professional, charismatic and a joy to work with. She has an encyclopaedic knowledge of international tech trends, immaculate presentation skills and a passion for engaging audiences by making even the most complex subjects easy to understand.
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