“How To Engage With Customers”

Gavin Esler

Gavin presented Newsnight before moving to The Film Review, Dateline London and HARDtalk and was Chief North America Correspondent at the time of the Lewinsky hearings. He has also written about leadership in Lessons From The Top, and an analysis of English Nationalism in How Britain Ends.

Rita Clifton

Brand expert Rita was President of the Market Research Society, Vice Chairman and Strategy Director at Saatchi & Saatchi, and CEO and Chair of Interbrand, the company behind the Best Global Brands list. She defines a brand as an organising idea, setting you apart from competition: “It’s about building values and ethics, communicating and living up to them – especially in the digital space where mistakes are never laid to rest. Without trust, you can’t have a brand.” Rita talks about reputation, internal brand management and digital branding.

Mark Palmer

When he joined them, Green & Black’s held 95% of the organic market, but barely registered in overall chocolate sales. Mark took sales from £4m to £40m and repositioned it as a premium everyday product. After taking on the Pret A Manger brand the former Marketer of the Year co-founded a number of food and drink startups. Mark advocates outsourcing to increase speed, investing in brand as opposed to machinery. He also argues that nobody should be afraid of niche markets.

Scott Seaborn

From working in the early days of mobile advertising, to award-winning projects at Ogilvy, and reinventing the data business of Aimia (the world’s largest loyalty card platform) Scott has always operated at the intersection of technology, transformation and people. He looks at what change is, how organisations cope with it, and what they can do to ensure they keep up, embed innovation, and understand their customers and the wider world.