Karren Brady
Former Vice Chair, West Ham & Small Business Ambassador
Sir Geoff Hurst MBE
1966 World Cup Hero
McDonald's Director of Football is still the only man to score a hat-trick in a World Cup Final and then make a new start as an insurance salesman. Geoff talks about how the game has changed, and the extraordinary experience of lifting the Jules Rimet trophy.
Geoff Hurst will always be best known for scoring the hat-trick in England’s 1966 World Cup Final triumph. His achievement has never been matched.
Geoff joined West Ham as an apprentice and went on to become the First Division’s leading goalscorer for six consecutive years. In a distinguished career, he won 49 caps and scored 24 goals for England. After hanging up his boots he enjoyed a brief spell in football management before achieving business success in insurance.
Geoff speaks about his experiences in football, how the game has changed since his time, and the extraordinary experience of lifting the Jules Rimet trophy alongside fellow greats like Bobby Moore, Gordon Banks and Bobby and Jackie Charlton.
Now based abroad but still working as Director of Football for McDonald’s, Geoff is involved in a number of programmes aimed at encouraging kids to be active and to enjoy football at a young age.
“Without doubt the most popular guest ever to grace our event”
Great stories with injection of humor. Interesting enough to engage with the members of the audience who were not football fans too. The audience reaction was overwhelmingly positive – Geoff received standing ovation!
At the end of the speech, there was a queue of people waiting to shake Geoff’s hand and have a photograph taken. This is not something I have seen often at a corporate event. For the UK audience they were quite obviously thrilled to meet Geoff. Geoff was very accommodating and took the time to speak to everyone individually which made a huge difference to the success of our evening.
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