Rasmus Ankersen

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Performance Expert

To book Rasmus Ankersen please contact your JLA Agent.


Rasmus describes himself as a ‘high performance anthropologist.’ For his book The Gold Mine Effect, he explored Brazil’s ability to mass produce football superstars, and why so many champion runners hail from one Ethiopian village. The Co-Director of Football at Brentford FC has also written Hunger In Paradise, a look at how to sustain success, ward off complacency and develop new ideas before they become necessary. In speeches he looks at how to grow talent and create your own disruption.


Rasmus Ankersen is a writer, acclaimed leadership and performance expert and ‘the high performance anthropologist’. He has worked and trained with some of the world’s best athletes to understand and contribute to how they work.

A former footballer who trained as a UEFA-accredited coach and who serves as Co-Director of Football at Brentford FC, Rasmus has lived and trained with Jamaican sprinters, Brazilian footballers, and African long-distance runners. His work has given him a unique insight into what gives these sportspeople the edge - personal attributes like focus and mental and physical stamina, but also statistical analysis of performance and decision-making.

Rasmus has taken his understanding of performance, leadership and teamwork and translated it into the everyday and business environment, forming strategies to enable groups and individuals to achieve great things. In his first book DNA of a Winner, Rasmus considers what attributes world-class performers share. In Leader DNA he took his studies to the boardroom looking at top CEOs, politicians etc. and what made them inspiring leaders and strategic winners. In The Gold Mine Effect, Rasmus returned to sport looking at naturally occurring centres of sporting excellence from footballers from Rio’s favelas to marathon-runners from an Ethiopian village to women golfers from Korea. He looks at the links and effects of their social, personal and environmental circumstances. His latest book Hunger in Paradise examines the drawbacks of success; primarily complacency, arrogance and the fear of failure, and how to counteract them.

Rasmus looks at leadership and high performance from a different perspective, finding patterns, examining the big data, and realising that the extraordinary is often surprisingly normal and imitable. He delivers real, tangible lessons to audiences with verve, enthusiasm and wit that cover everything from incentives to big data to recruitment.

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