Christian Horner Leo Wilkinson

Fee Band

  • Conference SpeakersOver £25k
  • After Dinner SpeakersOver £25k
  • Branding & Marketing, Manufacturing & Eng., Marginal Gains, Change Management, Business Competitiveness, Peak Performance, Risk, Business Strategy

After a successful career on the track Christian started his own racing team only to be approached shortly afterwards to run the new Red Bull set-up. As new entrants to one of the most technical and competitive sports in the world, within five years they’d won both drivers’ and constructors’ championships, and repeated the feat for each of the following three seasons. Christian reveals what it’s taken to build and maintain success in the face of rivals with more money, resources, and political power in the sport. He considers what makes the culture of Red Bull special, the human and the technological elements vital to success.


Biography

Christian Horner is the Team Principal of the Red Bull Racing Formula 1 team. He has led the team from its early days and turned them into champions in arguably the most competitive sport in the world.

Starting out as a driver, Christian rose through the racing ranks from karting to Formula 2, the level below Formula 1. Faced with trying to find a team, he started his own, and won two championships. Feeling he was better suited to the commercial and strategic aspects of the sport; he focused on leading a team. When Red Bull bought the Jaguar F1 team they approached Christian to run it.

Now faced with bigger budgets, more pressure, but also with leading the new players in the sport, Christian set about creating a team. As the newcomers, and with fewer resources than the more established likes of McLaren and Ferrari, he established a culture of focusing on innovation, people, and collective achievement. He lured the man rated as arguably the best car designer ever in the sport, Adrian Newey, acquired international sponsors, and signed exciting young drivers like Sebastian Vettel and Mark Webber. Within just five years Red Bull had won their first constructors' championship and followed that up by winning each of the next three seasons. Those four seasons also saw Vettel win the drivers’ title. After their unprecedented success, and under pressure from the bigger teams, F1 rules were changed and Red Bull struggled in subsequent seasons, although they still maintained a position amongst the top three teams.

Red Bull have competed in one of the most technical, competitive sports in the world, proving that their involvement was more than a branding exercise. Christian considers the vast array of business lessons he’s learned in his career. How he’s built a team of the best engineers, designers, mechanics, businesspeople, and drivers in the world. The commercial and cultural challenges of an organisation of almost a thousand employees, based around the world, working week-to-week in search of millisecond advantages. Competing in a world where the pace of change on and off the track requires collaboration, leadership, and robust testing.

Taking in everything from the cutting-edge technology and vast amounts of data now vital to the sport to the logistics of moving a hundred people and tonnes of equipment around the world, Christian reveals the demands of modern Formula 1. With insights like how they use data transmitted from tracks the other side of the world to the UK and back again to make split-second decisions. How Red Bull find and retain the best talent in the face of the greater money and resources of rivals. And, whilst the cars may represent the peak of engineering, the teams are human, and the most important rule is to understand individuals and their goals.

Contact

We’re on hand to help you find the perfect speaker, presenter or performer for your events. Call or email our London office and use our agents' experience to expertly match you with the right person for your programme!


From time to time we send out emails announcing new speakers and free tickets to our showcase events including Speakers Breakfasts and the JLA Real Variety Show. Please tick the box below if you would like to receive these emails.

Don't miss anything!

We will never share the data you submit here with a third party. Information is stored in a database in order to service your enquiry, but is deleted once it is no longer required. You may request to have this data removed at any time.

JLA Presents


Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Speakers
Priya Lakhani and Anne-Marie Imafidon

We were joined at 87 Barts Close by three brilliant speakers on a panel that delved into the complex world of Artificial Intelligence. Over the hour our panellists de-mystified AI, speaking about AI’s immense promise for enhancing our lives, alongside the apprehension it has generated regarding job security, privacy infringement, and ethical considerations.

Location

87 Barts Close, 87 Bartholomew Close, London, EC1A 7EB

WATCH

Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

Speakers
Samira Ahmed, Eniola Aluko, Julia Gillard, and Alex Mahon

We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.

Location

Bishopsgate Institute, London

WATCH